Creative & Marketing Manager

Experience by Industrious offers a platform to elevate workplace engagement across a national portfolio, delivering events, marketing systems, and creative standards that enhance tenant and ownership value. This onsite Creative & Marketing Manager role in New York, NY sits within the Experience by Industrious unit operated in partnership with CBRE. The base salary ranges from $90,000 to $110,000 per year and is eligible for an annual bonus. You will shape visual and verbal brand expressions, build scalable marketing tools, and drive cohesive experiences across properties.

We value thoughtful craft, cross functional collaboration, and a culture that blends creative excellence with practical execution. This position blends strategic thinking with hands on delivery, ideal for someone who can move fluidly between creative concepting and operational support while partnering with landlords, tenants, and vendors.

Responsibilities

• Own how Experience by Industrious appears across the Community program, including events, marketing content, and communications.
• Collaborate with the Director of Community & Marketing to translate strategy into clear standards, usable tools, and high quality outputs for a national portfolio.
• Design templates or refine messaging as part of set projects.
• Shape event concepts, source creative partners, and help teams elevate activations.
• Balance creative work with execution to ensure outputs feel cohesive, intentional, and aligned with the delivered experience.
• Operate as both creator and facilitator, establishing standards, supporting teams, and ensuring work stands up to review.
• Define how Experience by Industrious shows up visually and verbally across tenant and client touchpoints.
• Maintain practical tone, voice, and design standards that teams can apply daily.
• Develop and refine templates, examples, and reference materials so on brand becomes the default.
• Review outputs for select properties to improve clarity, consistency, and taste.
• Provide direct, actionable feedback to enhance quality and consistency of copy, design, and event styling.
• Ensure every deliverable feels considered, cohesive, and reflective of the experience being delivered.
• Continuously raise the bar on creative quality and consistency across the portfolio.
• Collaborate with leadership to evolve brand expression and ensure updates are rolled out effectively.
• Maintain and uplift creative and experiential standards across the portfolio.
• Develop event concepts, frameworks, and execution roadmaps that populate an event catalog for deployment across properties.
• Define what great looks like by establishing creative standards for events and ensuring consistent application across markets.
• Support local teams in executing elevated, on brand events with vendor sourcing, creative direction, and event flow guidance.
• Source materials that elevate look and feel and cultivate a network of best in class partners.
• Generate trend reports and inspiration decks to keep programming culturally relevant and differentiated.
• Build and maintain marketing templates and brand toolkits for newsletters, signage, social, and collateral.
• Develop marketing materials across digital, physical, and experiential channels.
• Support the creation of presentations, B2B materials, and client facing decks; coordinate production and distribution with internal and external partners.
• Ensure all materials are accurate, on brand, and produced to a high standard of quality.
• Write and edit copy for emails, newsletters, signage, and seasonal campaigns; produce and edit visual content for social and marketing use.
• Apply an editorial lens focused on clarity, tone, and quality; translate brand voice into practical, usable content for local teams.
• Refine messaging to resonate with both tenants and ownership audiences.
• Source and manage relationships with local and national partners across retail, wellness, food and beverage, and cultural categories.
• Maintain a pipeline of high quality vendors and collaborators; support partnership execution across events and activations.
• Identify opportunities to strengthen programming through thoughtful partnerships and sponsorships.

Requirements

• 5 to 8 years of experience in marketing, events, brand, or experience driven roles.
• Experience designing marketing materials and content across multiple channels including digital, physical, and experiential.
• Strong writing and editing skills with a clear stance on tone and voice.
• Experience creating or working within brand standards and guidelines.
• Ability to manage multiple projects and deadlines with strong organization and follow through.
• Experience supporting or executing events, activations, or brand programs.
• Strong eye for design and attention to detail; familiarity with Canva or Adobe tools is preferred.
• Experience working with external vendors and partners.
• Comfort operating in a fast paced, evolving environment with a high degree of autonomy.
• Strong communication skills and the ability to give clear, actionable feedback.
• Interest in hospitality, real estate, and experience design.

Technologies

• Canva
• Adobe

Compensation

The base salary for this role is $90,000-$110,000 per year, depending on experience, skills, and role alignment. This role is also eligible for an annual bonus.

Equal Employment Opportunity

Industrious is an equal opportunity employer that values diversity. We are committed to providing equal employment opportunities to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

About the Role

Experience by Industrious is building a portfolio of services that reimagines the workplace, not just for companies but for entire office buildings. In partnership with leading commercial landlords, we deliver amenity and engagement programs that help tenants feel more connected, supported, and productive. This role is employed by CBRE and sits within the Experience by Industrious unit, operated in partnership with CBRE. It suits a professional with experience across community engagement, marketing, events and activations, branding, and hospitality who can move smoothly between creative thinking and execution.