Country Marketing Manager
Manager
Marketing
Business Development
Campaign Management
Channel Management
Communications
Cross-Functional
Design Tools
Event Management
Influencer Marketing
Lead Generation
Marketing Analytics
Marketing Collateral
Marketing Materials
Marketing Strategy
Regional Marketing
Reporting and Analytics
Social Media
Job Description
Whatnot is seeking a Country Marketing Manager for Canada to drive hyper-growth across priority product categories. Based in New York, NY with remote flexibility, this role will own buyer acquisition, local PR and influencer opportunities, social media strategy, and seller enablement to scale in the Canadian market. The ideal candidate brings at least six years of marketing experience in fast-paced environments, with experience at high-growth startups, marketplaces, or creator-focused platforms considered a plus.
Location
New York, NY (remote)
Compensation
$126,000 - $140,000 per year
Responsibilities
- Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand
- Identify and pursue PR and influencer opportunities in the local market across categories
- Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
- Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
- Measure and iterate on the effectiveness of category marketing initiatives
Requirements
- 6+ years of marketing experience in a fast paced environment; experience at a high-growth startup, marketplace or creator-focused platform is a plus
- Problem solver with strong project management skills and the ability to own strategy and content across multiple marketing channels
- Creative thinker with aptitude for content creation and copywriting
- Experience tracking KPIs and monitoring success for marketing programs
- Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and comfortable pivoting quickly as needed
Technologies
- Creative Suite
- Figma
Benefits
- Generous Holiday and Time off Policy
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- Parental Leave
Nice to have
- Experience with graphic design and video editing tools (e.g. Creative Suite, Figma)
- Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)
- Experience buying and selling in online marketplaces
EOE
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.