Coordinator - Marketing & Social Media

The City of Round Rock’s Sports Management and Tourism team seeks a Marketing and Social Media Coordinator to steer the promotion of the Go Round Rock brand. This onsite role in Center, Texas centers on a comprehensive master marketing plan that weaves together social media, website management, digital advertising, and email outreach to engage visitors, stakeholders, and the community.

Responsibilities

• Develop and manage SEO driven blogs, websites, landing pages, itineraries, and content for the Go Round Rock brand, collaborating with designers and videographers using various graphic software.
• Create and oversee content for the department’s social media channels, including Facebook, Instagram, and X (formerly Twitter), implementing strategies to engage target audiences, boost brand presence, and respond to inquiries promptly.
• Use analytics to measure engagement, refine campaigns, expand digital reach, and generate reports for the department.
• Coordinate with influencers across business, industry, and social media to form partnerships that maximize reach and impact.
• Direct, coordinate, and produce marketing video content, including promotional videos and short-form reels.
• Develop and manage digital advertising strategies, including paid social campaigns, to increase visibility and engagement.
• Create newsletters and email marketing campaigns for visitors, stakeholders, and department staff.

Requirements

• Possession of, or the ability to obtain, a valid Texas Driver's License.

Technologies

• Facebook
• Instagram
• X (formerly Twitter)