Content Marketing Specialist

MMGY Global is seeking a Content Marketing Specialist in Overland Park, KS (hybrid), bringing 3 years of integrated marketing experience to amplify the brand across earned, owned and shared channels. The role centers on social media management, editorial development, and growth initiatives designed to strengthen MMGY Global's market presence in a competitive travel marketing landscape.

Responsibilities

• Develop and execute engaging global brand content across MMGY's earned and owned channels, including digital properties, social media, and other brand touchpoints.
• Plan and manage an editorial calendar of thought-provoking content to support agency thought leadership and positioning in a competitive environment.
• Support the Director of Marketing and Marketing & Communications Manager in shaping MMGY’s brand story through an integrated ecosystem of digital channels, such as social media, websites, email marketing, case studies and other content initiatives.
• Serve as the day-to-day lead for MMGY's social media presence, enhancing brand channels to highlight business wins, client successes, thought leadership and company culture.
• Build working knowledge of agency services, products and client success stories, plus contemporary industry challenges, to contribute meaningfully to thought leadership and content development.
• Collaborate with marketing and design leads to deploy and maintain a library of diverse brand assets used by teammates worldwide.
• Support content development for new business materials as assigned, ensuring alignment with brand voice and global communications strategy.
• Analyze content and marketing asset performance metrics to evaluate effectiveness and recommend optimizations.
• Support other Growth team initiatives, including industry awards programs, agency events, PR programs, brand activations and other strategic marketing projects.

Requirements

• 3-5 years of integrated marketing experience with a strong portfolio across consumer or B2B audiences.
• 4-year college degree, preferably in marketing, communications, journalism or a related area of business.
• Experience supporting content planning, editorial development and distribution across shared and owned channels.
• Experience managing social media channels for a brand, agency or organization, including content planning, community engagement and performance reporting.
• Excellent written and verbal communication skills with strong editorial judgment.
• Metrics-driven marketing mindset with an eye for creative quality and brand consistency.
• Comfort using CRM and reporting modules to connect marketing activity to pipeline outcomes.
• Familiarity with content discoverability best practices, including SEO, GEO and emerging search optimization techniques.
• Proficiency with Microsoft Word and Excel; working knowledge of Adobe Suite and WordPress a plus.
• Creative and strategic thinking capabilities, able to develop new ideas and concepts contributing toward global company and team objectives.
• Strong collaborative skills, able to work effectively with cross-functional teams to achieve business goals.

Technologies

• Microsoft Word
• Microsoft Excel
• Adobe Suite
• WordPress

Benefits

• PTO
• hybrid telework policy

Who we are

MMGY Global is part of a travel-obsessed collective of more than 600 people across the country and around the globe. We inspire people to go places for everyone, and we actively nurture a workforce that reflects the diversity of the places we visit.