Communications and Marketing Manager, ISEV

EDI, Inc. supports a portfolio of national and global medical, health, scientific associations, and the International Society for Extracellular Vesicles (ISEV) is seeking a marketing and communications professional to lead day-to-day strategy and execution. This role supports ISEV’s mission and strategic plan by coordinating coordinated messaging, campaigns, and communications channel management across email, social, web, and additional outreach.

Working closely with the Executive Director, staff, and volunteer leaders, the Communications and Marketing Manager develops an annual plan, maintains brand and editorial standards, and uses performance data to improve membership recruitment and retention, meeting participation, and overall engagement with ISEV programs.

Role Focus

The Marketing and Communications Manager leads the planning and execution of ISEV’s marketing and communications activities in support of the Society’s mission and strategic plan. The manager oversees communications channels and brand standards, recommends improvements based on performance data, and serves as staff liaison to assigned committees.

Responsibilities

• Develop, maintain, and implement an annual marketing and communications plan aligned with ISEV’s mission, strategic objectives, membership goals, and meetings and programs.
• Advise the Executive Director and relevant committees on communications best practices, audience needs, and opportunities to increase awareness and engagement.
• Establish goals and measures for major campaigns; review performance data and recommend changes to improve membership recruitment and retention, meeting attendance, and engagement with ISEV programs.
• Plan and manage an integrated communications calendar across email, social media, the website, and other channels, coordinating with staff and volunteer leaders to ensure timely and consistent messaging.
• Manage ISEV’s social media channels, including the creation, scheduling, and evaluation of campaigns throughout the year.
• Administer website updates; monitor website analytics and user experience; and recommend improvements to content, navigation, and performance.
• Create and manage email campaigns for ISEV activities, with oversight from the Executive Director; monitor results and use them to improve future campaigns.
• Maintain editorial, graphic, accessibility, and branding standards across ISEV communications.
• Stay current with marketing and communications tools, practices, and trends, and recommend approaches that support ISEV’s goals.
• In conjunction with the Executive Director, prepare communications project proposals and budgets, assist with approvals, and manage approved projects within budget.
• Recommend improvements to communications workflows and processes.
• Serve as staff liaison to the Communications and Membership Committee and the Global Extracellular Vesicles Network (GEVN), including preparation and distribution of meeting materials and recording of minutes.
• With the ISEV Administration and Membership Manager, develop and implement standards of practice for ISEV working groups.
• Respond to inquiries about ISEV programs and activities, including monitoring the general information email account and voicemail.
• Provide backup for the Executive Director when needed.
• Perform other duties as assigned.

Requirements

• Strong writing, editing, organizational, and interpersonal skills, with the ability to adapt messages for scientific, member, and prospective members.
• Experience developing marketing plans, managing campaigns across multiple channels, and using performance data to recommend improvements.
• Excellent organizational skills and ability to set priorities and coordinate input from staff and volunteer leaders.
• Experience with email marketing platforms, social media management tools, website content management systems, and analytics tools.
• Familiarity with Mailchimp or Constant Contact, Hootsuite or Sprout Social, WordPress, Google Analytics 4, and Canva or Adobe Creative Cloud is desirable.
• Ability to work collaboratively with committees and translate strategic goals into practical communications plans.
• Bachelor’s degree is preferred; equivalent experience considered.

Technologies

• Mailchimp
• Constant Contact
• Hootsuite
• Sprout Social
• WordPress
• Google Analytics 4
• Canva
• Adobe Creative Cloud

Location and Schedule

• Milwaukee, WI (onsite)
• Full-time, exempt position (minimum of 37.5 hours/week)
• Minimum of two days onsite in the office, including Wednesday as an all-staff-in-office day
• Approximately 1 week of travel per year
• Some early morning, evening, and weekend work may be required

Physical Requirements

• Minimal lifting required, usually at meetings or while exhibiting
• Ability to move quickly within meeting facilities

Reporting and Structure

• Reports to: Executive Director
• Direct reports: None
• Role type/level: Mid-Level, Non-Supervisory

Client and Organization Context

This role supports the International Society for Extracellular Vesicles (ISEV), a global scientific society advancing extracellular vesicle research, education, and clinical application through premier meetings, journals, and educational offerings.