Communications and Marketing Manager
Job Description
The Communications and Marketing Manager at DELAWARE NATURE SOCIETY INC supports the organization’s mission by developing and delivering marketing and communications strategies that strengthen public visibility, membership engagement, and event participation. This onsite role is based in Hockessin, DE.
Role Overview
The position develops and implements marketing and communications strategies to enhance Delaware Nature Society’s public image. The role manages marketing collateral, digital communications, website content, vendor coordination, and supports outreach across memberships, events, and organizational messaging.
Key Responsibilities
- Partner with the Director of Advancement to create and implement marketing and communication strategies aligned with organizational goals, including target audiences, program promotions, and messaging.
- Manage the production of marketing collateral, including signage, advertising, promotional materials, and other marketing pieces.
- Manage and execute e-newsletters through Constant Contact.
- Use Canva to design email headers, flyers, and event signage.
- Coordinate marketing vendor efforts related to design, print, and website management.
- Oversee development and distribution of high-quality content, including website copy, blog posts, and marketing materials.
- Collaborate with team members and staff on storytelling initiatives that increase DelNature’s visibility in the community.
- Conduct market analysis to identify trends, customer insights, and competitor activity that inform marketing strategy.
- Track and ensure marketing expenses (ad campaigns, print collateral, signage) remain consistent with budget.
- Support brand image growth across all marketing and communication channels.
- Utilize data analytics tools to measure outreach effectiveness, identify trends, and guide marketing decisions.
- Work with the Director of Advancement to develop mission-focused messaging and content to encourage participation among members, supporters, and prospects.
- Work with the Development Outreach Coordinator to create membership messaging and general social media content as needed.
- Assist with planning and managing organization, fundraising, and stewardship events.
Required Qualifications
- Commitment to and passion for the Delaware Nature Society.
- Degree in Business, Marketing, Journalism, or Communications.
- Minimum 3 years of experience in a marketing or communications role; nonprofit experience preferred but not required.
- Strong verbal, written, and interpersonal communication skills.
- Strong project management skills and experience with word processing, desktop publishing, and photo editing.
- Ability to multi-task and meet deadlines in a fast-paced environment.
- Ability to work both independently and as a positive team player.
- Self-starter mindset and strong interpersonal skills.
- Proficiency in Microsoft Office and Excel required.
- Experience with, or willingness to learn, WordPress, database, and accounting software.
- Flexible and adaptable schedule to meet the needs of various sites and events.
- Punctual and dependable, with the ability to work effectively as part of a team.
- Willingness to learn new skills and share knowledge with others.
Tools and Technologies
- Constant Contact
- Canva
- WordPress
- Microsoft Office
- Excel
Work Schedule
- Monday–Friday, 8:30am to 4:30pm
- Flexibility to attend events on nights and weekends is required.
Work Environment and Physical Demands
- Frequently required to sit, reach, and move around the work environment.
- Occasionally lift and/or move up to 20 pounds, and carry, move, and set up necessary supplies and equipment.
- Specific vision abilities required, including close vision, distance vision, and the ability to adjust.
- Noise level is usually moderate.
- Ability to work in a variety of indoor and/or outdoor settings, weather, and terrains.
Compensation and Benefits
Starting annual salary of $47,000, commensurate with skills, knowledge, and experience. Exempt full-time position with health, dental, paid time off, and employer/employee matched retirement benefits.
- Health
- Dental
- Paid time off
- Employer/employee matched retirement benefits