Brand Coordinator (Freelance)

Responsibilities

• Support marketing planning and help develop comprehensive marketing plans.
• Assist the Brand team in building seasonal briefs through gathering hindsights and customer insights.
• Create and maintain seasonal planning documents, including seasonal marketing plans, supplemental imagery plans, cross-functional sharebacks, and marketing sizzle decks.
• Organize the season's product and marketing priorities.
• Collaborate with cross-functional partners to collect information on brand partnerships and collaborations, ensuring Creative deliverables align with external brand guidelines.
• Support additional brief needs for special projects within a season.
• Oversee timelines and tactics in Monday.com for both creative and copy teams.
• Develop pre-season timelines for planning deliverables, covering marketing plan development and content capture needs for supplemental imagery.
• Assist in preparing agendas for pre-season planning meetings.
• Lead weekly cross-functional meetings as assigned.
• Provide support for activations as required.
• Contribute to seasonal hindsights across brand channels.
• Deliver monthly competitive recaps for Stores and Digital channels.
• Support process improvements within the brand team by maximizing tool utilization, including Monday.com and Edited.

Requirements

• Bachelor’s degree with 1-2 years of retail or agency marketing experience.
• Strong written and verbal communication with reliable follow-up.
• Ability to build and sustain relationships across cross-functional teams.
• Familiarity with project management tools such as Monday.com.
• Technology-forward mindset, open to learning new tools and integrating them into workflows.
• Knowledge of marketing best practices.
• Capability to manage multiple projects with varying levels of complexity simultaneously.
• Ability to work independently with business partners to prioritize day-to-day tasks.
• Effective in formal presentations across one-on-one, small groups, and larger meetings with peers and leaders.
• Self-motivated with strong attention to detail, deadlines, and reporting.

Technologies

• Monday.com
• Edited

Benefits

• Health care benefits (medical, vision, and dental)
• Wellness benefits
• 401(k) retirement plan
• Life and disability insurance
• Employee stock purchase program
• Paid time off
• Paid sick leave
• Paid holiday pay
• Parental leave and benefits
• Discretionary bonuses and other incentives

Assignment Clarification

This is a temporary role. You will be considered an employee of System One, the third-party partner for our contractor population, or of your assigned freelance agency.

About American Eagle

American Eagle Outfitters is a youth culture brand rooted in denim, with a broader purpose of embracing self expression, culture, optimism, and connection. Under the Live Your Life platform, the brand encourages the community to be their authentic selves while wearing clothing that boosts confidence.

Get to Know the Role

The role supports the AE Brand Team through the marketing planning process, guiding seasonal content across channels, and capturing seasonal hindsights and competitive analyses to inform strategy and execution.