Area Admissions & Marketing Director

The Area Admissions & Marketing Director role supports three Nebraska communities: Cascades at Skyview, Hemingford Care Center, and Ponderosa Villa. This onsite position in Crawford, NE leads admissions, marketing, and census growth across the region while building referral relationships and helping ensure a seamless experience for residents and families.

Core Responsibilities

• Manage the admissions workflow from initial inquiry through move-in, prioritizing a smooth experience for residents and families.
• Develop and sustain referral partnerships with hospitals, physicians, case managers, discharge planners, home health agencies, and community organizations.
• Support census growth through outreach, relationship-building, and strategic marketing initiatives.
• Coordinate admissions with clinical teams and collaborate with facility leadership on candidate screening and appropriate placement.
• Lead facility tours, educate families on services, and represent the community at local events and networking opportunities.
• Create and maintain marketing materials and support advertising efforts to strengthen brand awareness.
• Track admissions, discharges, referrals, inquiries, and census trends to identify opportunities for growth and improvement.
• Complete admission paperwork, maintain accurate EMR documentation, and support compliance with confidentiality standards.
• Provide strong customer service through daily interactions, quality assurance rounds, and cross-department communication.
• Evaluate insurance coverage and reimbursement guidelines, including Medicare, Medicaid, and Managed Care, to support admissions decisions.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field (preferred).
• 2 years of experience required.
• Two to three years of healthcare sales or marketing experience preferred; long-term care or skilled nursing experience strongly preferred.
• Strong communication, customer service, interpersonal, and relationship-building skills with a compassionate approach.
• Knowledge of medical terminology, insurance processes, Medicare, Medicaid, and managed care preferred.
• Proficiency with computers, Microsoft Office, Electronic Health Record (EHR), and CRM systems.
• Experience with medical billing, data entry, and maintaining accurate records preferred.
• Self-motivated and organized, with the ability to manage multiple priorities independently.
• Ability to read, write, and communicate effectively in English.
• Ability to lift, push, or pull up to 50 lbs., and perform duties requiring adequate vision and hearing, with or without reasonable accommodation.
• May be exposed to communicable illnesses and bodily fluids in a healthcare environment.

Technologies

• Microsoft Office
• Electronic Health Record (EHR)
• EMR
• CRM

Benefits

• 401(k) with company match
• Medical, dental, vision, and life insurance options
• Generous paid time off (PTO)
• Competitive hourly pay based on experience

About the Team

The organization supports geriatric residents with consistent, knowledgeable, and compassionate care. Teamwork, respect, and professional development are valued, along with a supportive environment built for employees.