Account Manager (Performance Marketing)
Job Description
Fluent, LLC invites an Account Manager (Performance Marketing) to lead a sizable book of advertiser clients, craft performance-driven marketing strategies, and sustain partnerships that drive revenue growth. This onsite role is based in New York, NY.
Responsibilities
- Acquire a deep understanding of Fluent's inventory, reporting analytics, competitive edges, resources, and processes, and clearly articulate these to both new and existing clients.
- Oversee a large client portfolio and nurture relationships with advertisers to meet and surpass performance expectations, ensuring long-term success.
- Track client budgets with a focus on increasing spend, and prepare formal business reviews for top-tier clients.
- Serve as the primary point of contact for client communications, including onboarding, performance feedback, creative changes, pacing and performance reports, meetings, campaign recommendations, and revenue-growth strategy.
- Collaborate with the Account Director to identify, develop, and implement solutions that achieve measurable business results; act as an external product consultant to educate clients and agencies on ad solutions and best practices, fostering partnership growth.
- Understand client KPIs and communicate these metrics internally to inform optimization efforts.
- Proactively present opportunities to generate additional revenue.
- Manage product onboarding, coordinating campaign builds with Sales, creative design with the Media team, and tracking requirements with Operations.
- Coordinate with internal teams to deliver ongoing feedback, analysis, optimization suggestions, and recommendations.
- Strategize plans to expand business with existing accounts and explore additional channel distribution.
- Monitor monthly billable targets and coordinate with Finance for invoicing.
Requirements
- 3 to 5 years of relevant experience managing a book of business within digital performance marketing.
- Solid background in the digital performance space.
- Exceptional organizational skills and meticulous attention to detail to manage multiple campaigns concurrently.
- Strong communication abilities.
- Attention to client budgets and spend targets, with experience in revenue pacing and sales activities.
- Excellent math and analytical capabilities.
- High proficiency in Excel, including functions used to analyze complex data sets.
- Experience with industry tracking software.
- Strong writing skills.
- Self-motivated with a proactive, self-starter attitude.
- Management experience is preferred.
Technologies
- Excel
- Industry tracking software
Benefits
- Competitive compensation
- Strong opportunities for career and professional growth
- Health, dental, and vision insurance
- Pre-tax savings plans and transit or parking programs
- 401K with a competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The opportunity to contribute to a high-performing performance marketing team
Salary Range
Base salary range: USD 70,000 β 80,000 per year. Actual compensation may vary by location, experience, and performance.