Based in Virginia Beach, VA, Anchor Innovation, Inc. is expanding its team with an on-site Marketing & Sales Consultant focused on growing our boat sales and service business. The role blends strategic marketing planning with hands-on sales activity to broaden the customer base, strengthen our brand presence, and drive revenue growth.
Position overview
Anchor Innovation, Inc. seeks a seasoned Marketing & Sales Consultant to broaden our customer base, elevate our brand, and fuel revenue growth. The ideal candidate will have a passion for boating or the marine industry, strong communication skills, and a results-driven mindset. This role combines strategic marketing planning with practical sales efforts.
Responsibilities
- Design and implement integrated marketing plans that promote boat sales, service options, and seasonal specials
- Oversee digital presence, including website updates, social media content, and digital advertising campaigns
- Engage prospective clients, follow up on leads, and cultivate ongoing relationships
- Collaborate with the sales team to develop promotional materials and sales collateral
- Support planning and execution of events, boat shows, and community activities
- Monitor marketing performance and adjust tactics to maximize results
- Maintain current knowledge of the marine market and competitive landscape
- Amplify awareness of our boats and services through social media, online ads, and simple marketing campaigns
- Assist customers by answering questions, pursuing leads, and guiding buyers through the purchasing journey
- Keep the online presence fresh and visually appealing
- Assist with events, boat shows, and community activities
- Produce straightforward marketing materials as needed
- Track effectiveness of initiatives and iterate to improve results
Requirements
- Proven experience in marketing, sales, or business development, with marine industry experience a plus
- Strong understanding of digital marketing tools and platforms
- Excellent communication, negotiation, and interpersonal skills
- Ability to work independently, manage multiple projects, and meet deadlines
- Creative problem-solver with a customer-service mindset
- Passion for boating, outdoor recreation, or marine industries is preferred
Benefits
- Competitive compensation package
- Opportunities for growth and long-term collaboration
- Supportive team environment
- Opportunity to make a meaningful impact on a respected local brand
About us
We are a reputable and fast-growing boat sales and service business dedicated to providing exceptional marine products, expert maintenance, and outstanding customer experiences. We serve boating enthusiasts of all levels and maintain a strong reputation for quality, trust, and professional service.
Position overview
We are seeking an experienced and motivated Marketing & Sales Consultant to help expand our customer base, strengthen our brand presence, and drive revenue growth. The ideal candidate has a passion for boating or the marine industry, strong communication skills, and a results-driven mindset. This role combines strategic marketing planning with hands-on sales efforts.
