Marketing and Public Relations Specialist

Sentara Health Administration, Inc. is seeking a Marketing and Public Relations Specialist for an onsite role in Virginia Beach, VA. This position blends traditional media, digital marketing, and geo-social outreach to raise brand visibility, engage target audiences, and generate new business opportunities, supporting the organization's communications strategy across multiple channels.

Responsibilities

• Design and implement creative marketing and communications programs that boost brand visibility, engage key audiences, and generate new business opportunities.
• Coordinate traditional media, digital marketing, and geo-social channels to maintain a consistent brand footprint across all touchpoints.
• Oversee internal and external communications, using public relations, digital marketing, and content initiatives to advance organizational objectives.
• Create and execute strategic marketing plans that reach audiences through consumer venues, online forums, and buzz platforms by applying traditional media, geo-social channels, and digital marketing to preserve brand consistency.
• Track market trends and competitive landscapes to refine strategies as needed.
• Direct Public Relations and Communications to align with brand messaging; produce press releases, media pitches, and public statements to sustain a favorable brand image.
• Build and nurture relationships with media, influencers, and community partners to amplify the organization's voice.
• Oversee analytics for digital and social media campaigns.
• Plan and promote events, sponsorships, and partnerships to bolster brand recognition.
• Create content for websites, blogs, newsletters, and marketing collateral to stimulate consumer engagement.
• Develop content and storytelling that aligns with brand messaging and audience interests.
• Lead multi-channel campaigns that integrate traditional PR, content marketing, and social media tactics.

Requirements

• Minimum two years of marketing experience.
• Minimum two years of public relations experience.
• Bachelor's degree in Marketing or Mass Communication is required.
• Strong digital and social media capabilities.
• Proven ability to build community relationships and partnerships across the region.

Benefits

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Reimbursement for certifications and free access to complete CEUs and professional development
• Pet Insurance
• Legal Resources Plan
• Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met