Website and Marketing Manager

HW Tile offers a hands-on Website and Marketing leadership role that puts you at the center of our online storefront and customer engagement. You will own the Shopify store, drive email and social marketing, and optimize merchandising and site performance. This onsite position in Jacksonville, FL comes with a competitive salary range of USD 50,000 to 62,000 per year, an employee discount, health insurance, a health savings account, and paid time off. You will join a collaborative team that coordinates showroom activity with digital campaigns to showcase our tile collections and seasonal promotions.

Responsibilities

• Maintain and update the hwtile.com Shopify storefront, including adding new products, editing descriptions, pricing, and variants (size, finish, color) while keeping inventory status current.
• Upload and manage product photography and lifestyle imagery; coordinate with photographers or vendors as needed.
• Organize product collections by material, room, or use ( eg kitchen backsplash, shower wall, exterior floor).
• Monitor site functionality, fix broken links and images, and troubleshoot basic theme or app issues.
• Manage Shopify apps and integrations (reviews, search, samples ordering).
• Ensure SEO best practices on product pages and collections (titles, alt text, meta descriptions).
• Track and report on site performance, conversion rates, and key e-commerce metrics.
• Build, schedule, and send email campaigns (new arrivals, promotions, restocks, seasonal content).
• Manage automated flows (welcome series, abandoned cart, post-purchase, win-back).
• Segment customer lists and personalize campaigns based on behavior and purchase history.
• Monitor open rates, click-through rates, and conversions; optimize campaigns based on performance.
• Plan and post content across social platforms (Instagram, Facebook, Pinterest, etc.).
• Source or create content from product photography, showroom visits, and design inspiration.
• Engage with followers and monitor brand mentions.
• Coordinate content calendar alongside email and site promotions.
• Work with sales and showroom staff to ensure new arrivals and discontinued items are reflected online.
• Support seasonal promotions, sample program updates, and trade/wholesale page content.
• Assist with basic reporting on website traffic, sales trends, and marketing ROI.

Requirements

• Hands-on experience managing a Shopify store, including product uploads, collections, inventory, and basic troubleshooting.
• Experience with Klaviyo or a comparable email marketing platform.
• Strong attention to detail and comfort working with product data and photography.
• Basic photo editing skills (Photoshop, Canva, Lightroom, or similar) for resizing and optimizing images.
• Excellent written communication skills for product copy and email content.

Technologies

• Shopify
• Klaviyo
• Photoshop
• Canva
• Lightroom

Benefits

• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off

Job Details

• Schedule: Part-time or full-time available — flexible based on candidate.
• Pay: USD 50,000 - 62,000 per year
• Work Location: Onsite in Jacksonville, FL