Sr Marketing Manager

Make guest-focused marketing smarter and more effective. As a Senior Marketing Manager on Target’s Guest Marketing Strategy team, you’ll connect consumer insights, cultural trends, business priorities, and performance signals to shape consumer-led strategies and integrated marketing plans. This hybrid role in Minneapolis is built for collaboration across teams, with room to simplify complex inputs and translate learnings into clear, actionable recommendations.

What you’ll do

• Develop consumer-led marketing strategies that connect consumer needs, cultural insights, business priorities, and performance data.
• Turn insights and opportunities into strategic recommendations, briefs, and integrated marketing plans.
• Spot relevant consumer and cultural opportunities that strengthen Target’s connection with guests.
• Partner across Marketing, Creative, Digital, Social, Media, Loyalty, Merchandising, Insights, and other teams to drive alignment and execution.
• Build points of view and decision-making frameworks to help teams prioritize opportunities and make informed marketing decisions.
• Use campaign performance, consumer response, and marketplace learnings to improve future strategies through actionable next steps.
• Bring complex information together and use compelling storytelling to influence partners and senior leaders.
• Lead cross-functional work with accountability, sound judgment, and a consistent focus on delivering business and guest outcomes.

What you bring

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 7+ years of experience in marketing strategy, brand strategy, consumer strategy, integrated marketing, or a related field.
• Strong ability to translate consumer insights, business priorities, cultural signals, and performance data into clear marketing strategies and recommendations.
• Strategic thinking plus strong writing and storytelling skills, with the ability to develop and advocate for a clear point of view.
• Ability to synthesize complex information, connect dots across multiple inputs, and influence decision-making.
• Strong creative and analytical instincts with experience partnering across multiple marketing disciplines.
• Demonstrated relationship-building and influence with cross-functional partners and senior leaders.
• Ability to work with speed, accountability, and sound judgment while navigating ambiguity and multiple priorities.

Benefits and time off

Target offers comprehensive support, including:

• Comprehensive health benefits (medical, vision, dental, life insurance and more)
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

Benefits eligibility: https://tgt.biz/BenefitsForYou_E

Additional details

• Location: Minneapolis, MN (hybrid)
• Pay range: $95,000 - $171,000 per year
• Pay is based on: labor markets, and in some instances education, work experience, and certifications
• Hiring for multiple openings: Target Beauty Studio, Campaign Platform Strategy, Brand Strategy, Annual Planning Strategy, Category Marketing
• Application deadline: 10/09/2026
• Working at Target means: Helping all families discover the joy of everyday life.
• Job duties may change: Job duties may change at any time due to business needs.

Hybrid/Flex for your day

• Operate as a Hybrid/Flex for Your Day based on Target’s needs.
• Core role needs to be performed both onsite at the Target HQ MN location and virtually, depending upon the role, team, and tasks for that day.
• Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target.
• Click here to learn more about Minnesota.

Accommodation and eligibility

• Target will make reasonable accommodations for applicants with disabilities in compliance with state and federal laws.
• For reasonable accommodations during the application or interview process: [email protected]
• Non-accommodation-related requests (application follow-ups or technical issues) will not be addressed through that channel.