Spa Marketing & Brand Manager

The Spa Marketing & Brand Manager will help strengthen a wellness-focused brand through coordinated marketing strategy, digital and social execution, and brand storytelling. This onsite role in Woodinville, WA supports campaign leadership, analytics-driven decisions, and cross-functional collaboration across marketing and service teams.

Role Overview

In this position, you will develop and implement marketing strategies that reinforce the spa’s brand identity across both digital and traditional channels. You will oversee social media performance, manage service and retail product-related marketing alignment, and lead creative and branding initiatives from concept through execution. The role also includes supporting digital brand management initiatives tied to e-commerce, advertising, public relations, and multichannel efforts aimed at B2B audiences.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to promote the spa’s brand identity across digital and traditional platforms.
• Manage social media channels by producing engaging content, analyzing performance metrics, and optimizing campaigns to improve reach and engagement.
• Oversee product management related to spa services and retail offerings, ensuring alignment with brand messaging and customer preferences.
• Lead branding initiatives by crafting service-focused stories that communicate unique value propositions and enhance brand storytelling.
• Coordinate multichannel campaigns in collaboration with sales, operations, creative teams, and external agencies.
• Conduct market research to track industry trends, consumer behavior, and the competitive landscape, using Nielsen data and analytics tools for decision-making.
• Manage large-scale creative projects end to end using Adobe Creative Suite, while monitoring budgets for efficient resource allocation.
• Implement marketing analytics to evaluate campaign effectiveness, refine strategies based on insights, and report key performance indicators regularly.
• Support digital brand management initiatives including e-commerce platforms, social media advertising, public relations, and multichannel marketing targeted at B2B audiences.
• Provide team leadership through strategic guidance, collaboration, and encouragement of innovative thinking.
• Bring new clientele to the spa outside of marketing activities.
• Generate creative ideas with support from upper management.
• Follow up with past clients.

Required Qualifications

• Proven experience in marketing management within the wellness or hospitality industry, with strong branding and digital marketing background.
• Demonstrated expertise in social media management, product management, storytelling, and multichannel marketing strategies.
• Strong analytical skills and proficiency with marketing analytics tools such as Nielsen or similar platforms, with the ability to interpret data for planning.
• Leadership experience managing teams and coordinating cross-functional projects involving creative assets.
• Knowledge of industry trends including e-commerce developments, digital branding techniques, public relations strategies, and B2B marketing approaches.
• Familiarity with Adobe Creative Suite for visual content creation, with budgeting and strategic planning experience preferred.
• Excellent communication skills with the ability to craft narratives that strengthen brand storytelling.
• Bachelor’s degree in Marketing, Business Administration, or related field; advanced certifications or training in digital marketing or branding are a plus.

Technologies

• Nielsen
• Adobe Creative Suite
• e-commerce platforms

Compensation & Location

• Pay: USD 25.00 to 32.00 per hour
• Work location: In person
• Location: Woodinville, WA