SMM/Marketing Manager

Experienced social media manager to lead the digital presence for an upscale restaurant and premium cigar lounge in Miami, shaping brand strategy, campaigns, and online engagement.

Responsibilities

• Maintain and execute the overall marketing strategy for the restaurant group and its individual brands.
• Ensure all brand guidelines and visual standards are consistently upheld.
• Conduct market research to understand customer demographics, trends, and competitors.
• Identify new opportunities for brand growth and improved market positioning on both local and regional levels.
• Plan and execute seasonal, holiday, and promotional marketing campaigns.
• Manage photoshoots, food photography, video production, and other content creation activities.
• Oversee marketing calendars to align with menu launches, events, and key holidays.
• Coordinate influencer partnerships, PR outreach, and media collaborations.
• Lead social media strategy, content planning, posting, and community engagement.
• Manage paid social campaigns, Google Ads, and additional digital advertising efforts.
• Oversee website content updates, SEO optimization, and online menu maintenance.
• Monitor and optimize restaurant listings on Google, Yelp, OpenTable, and other platforms.
• Oversee loyalty programs, CRM initiatives, and email marketing campaigns.
• Develop strategies to enhance guest retention and overall customer satisfaction.
• Analyze guest feedback and online reviews to improve brand reputation and customer experience.
• Track key marketing performance metrics (traffic, engagement, conversions, ROI, etc.).
• Prepare detailed monthly and quarterly marketing reports for leadership.
• Use data insights to refine marketing strategies and guide future campaigns.

Requirements

• 3+ years’ experience managing social media for luxury, hospitality, or lifestyle brands
• Strong visual and stylistic sensibility; portfolio demonstrating premium, on-brand content
• Skilled in Reels, Stories, Canva, Adobe Suite, and social scheduling tools (Later, Planoly, etc.)
• Deep understanding of luxury dining and cigar lounge clientele
• Exceptional copywriting and storytelling ability tailored to an upscale audience
• Miami-based with a finger on the pulse of the city’s luxury and nightlife scene
• Highly organized, self-motivated, and adaptable in a fast-paced, creative environment
• Proactive problem solver with strong communication and collaboration skills
• Passionate about building high-end lifestyle brands and staying ahead of digital trends

Technologies

• Canva
• Adobe Suite
• Later
• Planoly
• Google Ads