Sales & Marketing Manager – Air Filtration Segment

Havelock Wool is expanding from insulation into a dedicated air filtration line powered by EcoStatic technology, with the goal of elevating indoor air quality across homes and workplaces. The Sales & Marketing Manager for the Air Filtration segment will own the distribution roadmap, educate the market on wool filtration benefits, and drive revenue through both B2B and direct-to-consumer channels, reporting to the CEO.

Below is a concise outline of the role's responsibilities, required experience, and the benefits on offer.

Responsibilities

• Channel Distribution: Identify, vet, and onboard regional and national HVAC distributors, healthy-home retailers, and specialized IAQ showrooms.
• Strategic Marketing: Develop and execute campaigns that highlight the dual function of wool filters to capture particulates and chemisorb VOCs.
• B2B Sales: Build and maintain relationships with high-performance builders, architects, and mechanical contractors who prioritize healthy building materials.
• Technical Advocacy: Present the science behind EcoStatic® wool technology to industry professionals, translating complex data into practical sales tools.
• Content Collaboration: Partner with the creative team to produce sell sheets, white papers, and digital content tailored to the filtration market.
• Market Intelligence: Monitor IAQ and filtration trends to keep Havelock Wool at the forefront of the Healthy Home movement.

Requirements

• Filtration Expertise: 5+ years in sales, marketing, or business development within the air filtration or HVAC industry.
• Distribution Knowledge: Proven experience managing distribution networks and understanding the path to market for residential and light commercial filtration products.
• IAQ Passion: Deep knowledge of Indoor Air Quality, MERV ratings, and health implications of VOCs and formaldehyde.
• The "Havelock" Mindset: A self-starter who is comfortable in a remote environment and passionate about sustainable, non-toxic building materials.
• Communication: Exceptional writing and presentation skills; able to discuss technical topics with engineers and wellness topics with interior designers.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

The Mission

Havelock Wool is expanding its promise to make the built environment healthier, safer, and higher performing. After disrupting the insulation space with nature's most advanced fiber, the company is turning its attention to the lungs of the home. It has launched a revolutionary line of wool air filters powered by EcoStatic technology, the only media on the market that physically captures particulates while chemically neutralizing formaldehyde and VOCs.

The Role

As the lead for the Air Filtration segment, you will sit at the intersection of technical sales and brand storytelling. You are not merely selling a filter; you are advocating for a new standard in Indoor Air Quality.

The Ideal Candidate

We are seeking a force multiplier—someone with the industry experience to navigate the traditional HVAC world and the vision to see why wool is the future in filtration.

Why Havelock Wool?

• Innovation: Work with a product that stands apart in a field saturated with synthetic options.
• Impact: Help move the needle on public health by cleaning the air in thousands of American homes.
• Autonomy: A lean, expert-driven environment that lets you shape the sales strategy for this new segment from the ground up.
• Culture: A focused team that values authenticity, a biology-first approach, and high-performance results.

Pay

$58,278.74 - $80,000.00 per year

Work Location

In person