Sales & Marketing Lead
Job Description
Overview
We are seeking a detail-oriented Sales and Marketing Lead to drive our marketing and sales efforts across website updates, content creation, campaign execution, and brand-focused strategy. This role blends creative and practical marketing tasks. You will strengthen our brand messaging, assist with campaign planning, refresh marketing materials, and contribute to day-to-day content production across digital and print channels.
What you’ll do
- Review existing marketing assets such as website content, photography, videos, testimonials, brochures, and other brand elements to identify opportunities for improvement.
- Conduct competitor and market research, gather input from key team members, and translate insights into clearer messaging and stronger content.
- Support brand messaging and positioning by helping define value propositions, audience profiles, key messages, and brand story elements to guide future marketing efforts.
- Convert business goals and customer insights into clear, compelling language.
- Assist with campaign development and execution, including writing email campaigns, promotional copy, short-form case study emails, and social content for YouTube, Instagram, and TikTok, as well as customer stories and reusable templates for future communications.
- Turn testimonials, case studies, and customer feedback into practical marketing materials that can be used across multiple channels.
Website, content and digital marketing support
- Assist with website, SEO, and content updates, including auditing messaging, refreshing page copy, recommending SEO keywords, coordinating website updates, and guiding imagery and visual storytelling.
- Support ongoing marketing production, including updates to brochures, manuals, printed materials, photos, and promotional videos.
- Experience with using AI tools such as ChatGPT for basic photo editing, iMovie for video editing, and email marketing platforms like Constant Contact or Mailchimp, along with social media engagement, is helpful.
What we’re looking for
The ideal candidate is a strong writer, editor, and organizer who understands how marketing supports sales and business growth. You should balance creativity with practical execution and be comfortable moving between brand strategy, content development, campaign support, and day-to-day marketing tasks. Experience with audience segmentation, value propositions, brand voice, customer stories, testimonials, and basic SEO principles is expected.
Required experience
- 1+ years of experience or a university graduate in marketing, brand strategy, content strategy, communications, or a related role. A portfolio or writing samples are required and should show examples of campaign emails, social posts, brand messaging, content strategy, or similar work.
Nice to have
- Experience with B2B marketing, launch campaigns, email newsletters, video scripts, customer testimonials, case studies, SEO research tools, brand guidelines, Constant Contact, Mailchimp, brochure layouts, manuals, or design file updates would be a plus.
Pay
From $25.00 per hour
Education
Bachelor's (Preferred)
Experience
Marketing: 1 year (Required)
Language
Spanish (Required)
Location
Pacific Grove, CA 93950
Work Location
In person