Marketing Communications Specialist

NorthCountry Federal Credit Union is looking for motivated team members who are interested in long-term professional development and advancement. The organization is a repeat winner of Vermont Business Magazine’s “Best Places to Work” award, with paid training, competitive compensation, and a generous benefit plan.

NorthCountry’s workplace values support each person’s ability to be their true self at work, at home, and in the community. The organization is focused on creating an inclusive environment where employees and community members feel respected, valued, safe, and secure, with access to financial services.

Salary: $70,000 + dependent on experience
Location: South Burlington, VT 05403

Role Overview

Help support the credit union’s vision of being the community’s most loved financial institution and its mission to make people’s financial dreams come true. Contribute to a world-class experience for members and staff by building rapport, identifying needs, and offering creative solutions. Demonstrate professionalism and integrity in all interactions while representing NorthCountry’s core values.

Support initiatives that strengthen brand visibility and member engagement. The focus is to stay ahead of the competition and address the ever-changing needs of members through a collaborative, data-driven approach that fosters deeper connections, drives engagement, and helps members achieve their financial goals.

Essential Functions & Responsibilities

• Ideate, develop, write, edit, and publish marketing content across email, websites, blog, social media, and other digital channels.
• Ideate and create member-focused email campaigns, including subject lines, headlines, body copy, and calls to action.
• Develop, write, edit, and proofread print marketing communications such as brochures, advertisements, counter bulletins, direct mail, signage, and other collateral.
• Write and maintain website and landing-page content that clearly communicates NorthCountry products, services, benefits, and financial information.
• Research and develop blog articles and educational content to help members make informed financial decisions, strengthen engagement with NorthCountry, and improve Search Engine and Answer Engine Optimizations.
• Support organic and paid social media content aligned with marketing priorities and community activities.
• Support integrated marketing campaigns by adapting messaging across channels, audiences, and stages of the member journey.
• Collaborate with designers, vendors, and internal stakeholders to ensure materials are accurate, compelling, brand-consistent, and aligned with campaign objectives.
• Edit and proofread marketing communications to ensure accuracy, clarity, consistency, accessibility, and alignment with NorthCountry’s brand voice and standards.
• Monitor email, web, blog, and social performance and use insights, testing, and marketing best practices to continuously improve content effectiveness.
• Handle additional marketing communications responsibilities, including internal communications and special projects supporting NorthCountry’s marketing, member engagement, and growth objectives.
• Develop an understanding and working knowledge of the credit union’s history, philosophy, organization, bylaws, policies, procedures, and appropriate software systems. Perform other job-related duties as assigned.

Performance Measurements

• Communication: Ability to effectively converse and listen, using proper written and grammatical skills and meaningful application of computer technology (email, internet, etc.).
• Creativity: Ability to generate new ideas, concepts, processes, actions, or solutions that are original, useful, unusual, and appropriate to the situation.
• Teamwork and Cooperation: Ability to foster a collaborative, cooperative, productive environment, with demonstrated sensitivity, team building, support, and respect.
• Attention to Detail: Careful, accurate task completion in accordance with instructions, consistency of quality, compliance with standards, and careful application of grammar, spelling, and punctuation.
• Analytical Skills: Ability to observe, evaluate, summarize, and apply meaningful data to problem-solving, reason logically to connect actions to outcomes, forecast based on current situations, and generate alternative solutions.

Knowledge and Skills

• Experience: 3 to 5 years of similar or related experience.
• Education: Bachelor’s degree, or achievement of formal certifications recognized in the industry as equivalent to a bachelor’s degree (for example, information technology certifications in lieu of a degree).
• Interpersonal Skills: Extensive personal contact with others, including sensitive or personal interactions. Motivating, influencing, and training others is important at this level. Outside contacts matter, and the role requires fostering relationships with other entities, with the ability to influence and/or sell ideas or services.
• Other Skills:
  • Ability to work independently and efficiently
  • Strong analytical and writing skills
  • Organization
  • Proficiency with common digital marketing platforms (e.g., Google Ads), social media, and Microsoft Office, CMS, and setting up digital marketing campaigns
  • Initiative