Sales & Marketing Director

Silver Birch Living is opening an affordable assisted living community in Bedford Heights, and the Sales & Marketing Director will lead the launch and ongoing market presence. The role centers on shaping the lease-up strategy, driving occupancy, and building a trusted reputation within the local market. It requires hands-on leadership to educate families, cultivate partnerships, and welcome residents into a new place to call home.

Responsibilities

• Lead the initial lease-up effort and sustain occupancy growth over time
• Develop and implement innovative sales and marketing strategies
• Cultivate referral partnerships and broaden professional networks
• Educate families, prospects, and partners about the value proposition of affordable assisted living
• Host tours, presentations, and community events that build trust and generate enthusiasm
• Represent the organization with passion, professionalism, and purpose
• Track performance metrics and refine strategies to hit and surpass occupancy targets
• Collaborate with operations and clinical leadership to maintain a resident-first sales approach

Requirements

• Minimum 3 years of sales success in senior living (preferred) or healthcare
• Demonstrated track record in lease-up and occupancy growth
• Strong networking and relationship-building skills
• Exceptional communication and presentation abilities
• Customer-service oriented with a resident-advocate mindset
• Ability to work flexible hours, including evenings and weekends as necessary
• Valid driver's license and reliable transportation

Benefits

• Great Place to Work certification for 2024 and 2025
• Competitive pay with bonus opportunities
• Medical, dental, and vision coverage through BlueCross BlueShield
• On-demand pay option
• Career growth and leadership development
• Opportunity to join a community opening team

What we’re looking for

You are goal-driven, relationship-focused, and passionate about serving seniors.

Be part of the beginning

This is more than a sales role. It is a chance to help open doors, grow community trust, build occupancy, and tell a story that matters.

Join us in bringing Silver Birch Living to Bedford Heights, sharing our mission, and helping seniors and families discover a new place to call home.