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Closed on June 7, 2026.
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Sales & Marketing Director
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Job Description
Silver Birch Living is opening an affordable assisted living community in Bedford Heights, and the Sales & Marketing Director will lead the launch and ongoing market presence. The role centers on shaping the lease-up strategy, driving occupancy, and building a trusted reputation within the local market. It requires hands-on leadership to educate families, cultivate partnerships, and welcome residents into a new place to call home.
Responsibilities
- Lead the initial lease-up effort and sustain occupancy growth over time
- Develop and implement innovative sales and marketing strategies
- Cultivate referral partnerships and broaden professional networks
- Educate families, prospects, and partners about the value proposition of affordable assisted living
- Host tours, presentations, and community events that build trust and generate enthusiasm
- Represent the organization with passion, professionalism, and purpose
- Track performance metrics and refine strategies to hit and surpass occupancy targets
- Collaborate with operations and clinical leadership to maintain a resident-first sales approach
Requirements
- Minimum 3 years of sales success in senior living (preferred) or healthcare
- Demonstrated track record in lease-up and occupancy growth
- Strong networking and relationship-building skills
- Exceptional communication and presentation abilities
- Customer-service oriented with a resident-advocate mindset
- Ability to work flexible hours, including evenings and weekends as necessary
- Valid driver's license and reliable transportation
Benefits
- Great Place to Work certification for 2024 and 2025
- Competitive pay with bonus opportunities
- Medical, dental, and vision coverage through BlueCross BlueShield
- On-demand pay option
- Career growth and leadership development
- Opportunity to join a community opening team
What we’re looking for
You are goal-driven, relationship-focused, and passionate about serving seniors.
Be part of the beginning
This is more than a sales role. It is a chance to help open doors, grow community trust, build occupancy, and tell a story that matters.
Join us in bringing Silver Birch Living to Bedford Heights, sharing our mission, and helping seniors and families discover a new place to call home.
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