Product Marketing Manager

Culver Franchising System, a familiar name in fast-casual dining, seeks a Product Marketing Manager to lead the go-to-market strategy for menu innovations, limited-time offers, and core products. The role brings together cross-functional teams to boost guest engagement, grow sales, and keep Culver's brand relevant across its menu lineup.

Location

Prairie du Sac, WI (hybrid)

Salary

USD 75,000 - 85,000 per year

Experience

3 years minimum

Education

Bachelor's degree

Responsibilities

• Lead go-to-market execution of menu innovation, limited-time offers (LTOs) and core products to drive guest engagement, sales growth and brand relevance.
• Work cross-functionally to ensure new products and processes are successfully developed, launched, and sustained in the market.

Requirements

• 3-5 years related experience, ideally in brand management or product marketing, or equivalent combination of education and experience
• Bachelor's degree in Marketing, Business or related field, or equivalent combination of education and experience
• Has experience leading cross-functional commercialization and product launch initiatives; foodservice, retail or consumer brand background preferred
• Possesses strong collaborative and communication skills; proven success leading and participating in cross-functional teams
• Demonstrates an analytical aptitude with proven success in analyzing data outcomes to translate outcomes into actionable recommendations

Benefits

• Incentive bonus based on business results and individual success
• Flexible work hours
• Hybrid work model

Additional Information

To be considered for this opportunity, please make sure to attach your resume to your application.