Principal Product Marketing Mgr - Tech, Healthcare and Life Sciences Industry Marketing

Amazon Web Services, based in New York City (onsite), is seeking a Principal Product Marketing Manager to lead the Tech, Healthcare and Life Sciences Industry Marketing. The role defines the go-to-market strategy, shapes positioning and messaging, and coordinates across product, sales, BD, SA, and GTM teams to support launches and executive storytelling. Compensation ranges from USD 175,200 to 236,500 per year.

Responsibilities

• Define and own the product marketing strategy for assigned high-impact HCLS segments and solution areas, including positioning, messaging, and competitive differentiation; act as the final sign-off on high-visibility messaging within the segment(s).
• Collaborate with product, sales, BD, SA, and GTM teams to shape go-to-market approaches, develop ideal customer profiles, and define priority use cases and differentiators.
• Synthesize market data, customer feedback, competitive intelligence, and analyst research to identify product opportunities and influence partner roadmaps.
• Own the product launch strategy and execution for high-priority HCLS offerings, including naming, audience definition, and marketing vehicles; drive field enablement to support launches and campaigns.
• Craft compelling narratives—keynotes, positioning documents, reference architectures, demonstrations, and customer stories—that translate complex technical capabilities into clear value for diverse audiences.
• Represent AWS in executive briefings, industry events, and analyst interactions; drive cross-functional alignment through business and senior leader reviews.

Requirements

• Bachelor's degree or equivalent
• 8+ years of direct experience in the HCLS industry vertical
• 6+ years of hands-on experience with cloud architectures in technical domains (Analytics, Developer Tools, Compute, Databases, Generative AI)
• Demonstrated experience creating technical content and delivering technical presentations to diverse audiences

Technologies

• AWS
• Generative AI

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave
• Sign-on payments
• Restricted stock units (RSUs)