Marketing Specialist

Join Grube Inc. dba Buffalo Wild Wings as a Marketing Specialist in Defiance, OH (onsite). This role focuses on strengthening community relationships across Ohio and Indiana while driving local restaurant traffic and sales through hospitality-first marketing, partnerships, and campaign execution.

What you’ll be doing

• Develop and execute local marketing initiatives designed to increase restaurant traffic, sales, and brand awareness.
• Bring Buffalo Wild Wings promotions, sports campaigns, and community events to life at the local level.
• Find opportunities to connect restaurants with major sporting events, college athletics, high school sports, and local community activities.
• Create in-restaurant experiences that help turn guests into loyal fans.
• Build and maintain relationships with athletic departments, coaches, schools, youth sports organizations, local businesses, and community leaders.
• Identify new partnership opportunities that drive incremental restaurant sales and strengthen community connections.
• Support collegiate and high school sports partnerships through promotions, fundraising opportunities, team events, and fan engagement.
• Develop creative ways to bring teams, fans, families, and organizations into the restaurants.
• Work alongside restaurant teams so marketing plans translate into exceptional guest experiences.
• Look for ways to recognize and reward loyal guests, local teams, and community partners.
• Collaborate with the Grube Inc. marketing team to deliver regional and local marketing plans.
• Support social media content, promotional campaigns, grassroots marketing, and community outreach.
• Track marketing activities, partnership performance, and sales results to understand what is working.
• Share successful ideas and best practices across the territory and the broader Grube organization.

What we’re looking for

• A high-energy, self-motivated mindset with daily enthusiasm, creativity, and a strong work ethic.
• A genuine passion for hospitality, sports, marketing, and relationship-building.
• A natural connector who enjoys meeting new people, developing partnerships, and representing a brand in the community.
• A hands-on approach and willingness to be out in the field: visiting restaurants, attending events, and engaging local partners.
• Strong communication, organization, and project management skills.
• Ability to balance multiple priorities in a fast-paced, entrepreneurial environment.
• A creative mindset with the ability to turn ideas into action and results.
• Comfort using social media and digital marketing tools to support local initiatives.
• Willingness to travel throughout Central Pennsylvania, West Virginia, and Maryland.

Education

A bachelor’s degree in marketing, business, sports management, communications, or a related field is preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

What success looks like

• Stronger relationships with local communities, schools, teams, and businesses.
• Increased restaurant traffic, sales, and guest engagement through local marketing initiatives.
• New partnerships that create measurable value for restaurants and community partners.
• Memorable experiences that bring fans and guests back again and again.
• A growing network of advocates who see Buffalo Wild Wings as their neighborhood sports destination.