Marketing Manager – Consumer Health App

Responsibilities

• Lead the end to end user lifecycle for the Best Life app, defining user segments, clarifying value, and steering acquisition, activation, engagement, and retention.
• Shape positioning, messaging, and storytelling grounded in real app usage, including the conversational AI features.
• Plan and publish content across channels — blog, email, in app messaging, landing pages, app store listings, and social.
• Oversee daily marketing operations including paid advertising, app store presence, website, the Discourse community, and Zoho CRM.
• Collaborate with product and engineering to learn about new features, gather user feedback, and translate insights into marketing improvements.
• Utilize the app regularly, including chat features, to surface authentic user stories and identify friction points.
• Define and report practical metrics for acquisition, engagement, and retention, closing the loop between activity and results.
• Develop and grow the Program Marketplace by attracting health and wellness creators, influencers, and developers to publish programs.

Requirements

• 4+ years of hands on marketing experience owning growth, content, or product marketing for a B2C consumer product. Mobile apps, subscription services, or digital health products are preferred. B2B only backgrounds are not a fit.
• Proven ability to run campaigns from concept to publication with measurable results (conversion rates, CAC, retention lift, or engagement growth) and no vague claims without data.
• Strong writing and editing skills with polished, finished output.
• Daily use of AI tools for drafting, ideation, A/B copy variants, research synthesis, or workflow acceleration. Be prepared to name tools and describe a recent AI driven project in the last 30 days.
• Experience working closely with product and engineering, able to read a changelog, talk with developers, and translate learnings into marketing actions.
• Genuine curiosity about health, wellness, or behavior change products and an understanding of what motivates better habits.
• Local to the Raleigh, NC area and able to come into the office one day per week. Relocation applicants are welcome but must confirm relocation plans before advancing.

Technologies

• Zoho CRM
• Discourse
• Slack

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

About Best Life

Best Life exists to help people live better with less suffering. The company believes personal data insights empower better decisions about health, habits, and goals, enabling a continuous cycle of improvement. The mission centers on living in the present with seamless data capture, learning from past patterns using the scientific method, and applying insights to build healthier, happier lives. The consumer app and Open Life Cloud developer platform are built on this foundation. Learn more at getbestlife.app.

Why join Best Life

• Play a meaningful role in a mission driven consumer health app that emphasizes personal data ownership.
• Work closely with product and engineering in a small team where your work has clear, visible impact.
• Hybrid role with one in person day per week in Raleigh.
• Competitive compensation with equity participation.

Hiring Process

• Intro call with the founder to assess fit and mission alignment.
• Deep dive into experience and portfolio, focusing on execution, product understanding, and AI tool use.
• Take home practical marketing and AI judgment exercise.
• Final conversation to discuss the assignment, working style, and next steps.

To apply

Submit your resume and a short note on why this mission resonates with you. Include 1–2 examples of work you’re proud of, especially related to consumer apps, content driving measurable results, or creator/ marketplace work. getbestlife.app · openlife.cloud

Experience and location details

• Mobile marketing: 3 years (Required)
• Location: Raleigh, NC 27614 (Required)
• Work location: Hybrid remote in Raleigh, NC 27614

Application questions

• Name the AI tools you use regularly in your marketing work. Describe one specific thing you built or meaningfully improved using AI in the last 30 days — include the tool, the task, and the outcome. Answers without a concrete recent example will not be reviewed.
• Describe a marketing campaign or growth initiative you personally owned from start to finish for a B2C consumer product. What was the goal, what did you build or execute, and the measurable results? Include specific numbers. If you don't have exact metrics, explain what you tracked and why.
• Have you marketed a mobile app or B2C digital subscription product? If yes: name the product, describe your role, and list the channels you owned. If no: tell us specifically what in your background makes you the right exception.