Marketing Manager

Lead marketing and fundraising efforts that support the company’s mission and help drive camper enrollment. This on-site role in Sterling, VA offers an annual salary of $55,000 to $60,000 and the opportunity to work closely with camp leadership while managing key relationships with donors, sponsors, alumni, and community partners. The Marketing and Fundraising Manager reports to the Camp Director and works primarily on-site with some flexibility for remote support.

What you’ll do

Develop and execute marketing and fundraising strategies aligned to company goals, including annual marketing planning focused on community awareness and camper registrations. You will help ensure consistent brand messaging across digital, print, and social media, and oversee the creation of engaging content for social media, newsletters, the camp website, and print materials.

• Plan and implement marketing and fundraising strategies to meet key objectives
• Maintain consistent brand messaging across digital, print, and social channels
• Develop and execute annual marketing plans focused on awareness and registrations
• Collaborate with camp leadership and program staff to maximize marketing and fundraising impact
• Plan, coordinate, and execute major fundraising events and campaigns
• Research grant opportunities, manage proposal development, and complete reporting
• Analyze campaign effectiveness and prepare regular performance reports for leadership

You will also manage day-to-day donor and contact operations by overseeing accurate donor database management, ensuring compliance with privacy standards and maintaining timely communications. Responsibilities include cultivating and maintaining relationships with priority groups to support fundraising goals and steward donors effectively.

• Cultivate relationships with donors, sponsors, alumni, and community partners
• Oversee donor database accuracy, privacy compliance, and timely communication
• Track and analyze effectiveness of marketing and fundraising initiatives
• Prepare regular reports for leadership based on performance data

Team, leadership, and coordination

Take an active leadership role by managing and mentoring marketing and fundraising staff or volunteers. You will coordinate efforts across marketing, fundraising, and camp goals to keep initiatives aligned with the organization’s values.

What you bring

• Bachelor’s degree in marketing, communications, nonprofit management, or a related field (Master’s degree preferred)
• Minimum 3 years of experience in marketing, fundraising, or nonprofit management, preferably in a camp or youth services environment
• Demonstrated success developing and managing marketing and fundraising programs
• Strong leadership, project management, and interpersonal skills
• Excellent written and verbal communication skills
• Proficiency with digital marketing, CRM systems, and fundraising platforms
• Proficiency with social media platforms, website management, and design tools
• Knowledge of fundraising best practices and donor stewardship
• Ability to manage multiple projects and work independently
• Passion for outdoor education and youth development

Work schedule and location

• Location: Middleburg, VA (in person)
• Work style: primarily on-site with some flexibility for remote work
• Some evening and weekend work required for events and campaigns

How to apply

Please submit your resume and a brief cover letter highlighting skills and experiences relevant to this position.