Marketing Manager

CRNA Locum Jobs is hiring a hands-on Marketing Manager to lead a three-person marketing team onsite in Little Rock, AR.

Key Responsibilities

• Set daily priorities and use Asana to assign work and keep the team on deadline
• Coach and develop team members through regular feedback and performance management
• Review content for quality, accuracy, and brand consistency before publication
• Maintain a healthy content pipeline to stay ahead of demand
• Partner with Recruiting, Account Management, Sales, and leadership to translate needs into marketing priorities
• Identify workflow improvements and share ideas with leadership
• Execute the social media strategy, content calendar, and posting cadence across active platforms
• Lead the weekly social media meeting and ensure upcoming content is ready for review
• Manage a varied content mix: job posts, reels, educational content, provider-focused content, company culture, and conference coverage
• Monitor comments and messages and route inquiries to the right people
• Evaluate performance and recommend changes to topics, formats, and timing
• Maintain and enforce brand standards for voice, messaging, and visuals across channels
• Lead conference and event marketing prep: graphics, collateral, signage, giveaways, and social coverage
• Coordinate conference content before and after each event to align with the overall marketing calendar
• Oversee the Brand Ambassador Program deliverables, ensuring completion and tracking
• Represent the company at select conferences (including annual AANA plus one or two smaller events each year)
• Maintain the Marketing Dashboard, track results vs. each metric, and flag trends and risks
• Build and run action plans when a metric falls short
• Provide leadership with clear, concise performance updates on a regular schedule
• Use data to guide content decisions across social, email, and B2B
• Hold the team accountable for deliverables tied to key metrics
• Plan and publish a recurrent B2B LinkedIn post for facility leaders and industry decision-makers, aligned with Sales and leadership
• Oversee provider email campaigns, job alerts, and recurring communications
• Review email and B2B engagement and recommend improvements
• Provide marketing support for text initiatives as needed
• Identify website content updates with leadership and submit change requests

Requirements

• On-site role in Little Rock, AR, Monday-Friday, 8:00am-4:30pm
• 3+ years of in-house marketing experience, including 1+ years leading or supervising a team
• Hands-on experience managing social media strategy and content calendars across multiple platforms
• Strong writing and editing skills with a sharp eye for brand consistency
• Experience with email marketing platforms, social media management tools such as Buffer, and project management platforms such as Asana
• Demonstrated ability to use data and dashboards to evaluate performance and make decisions
• Experience coaching team members and holding them accountable for results
• Excellent communication and collaboration across departments
• Familiarity with Google Workspace (Gmail, Google Drive, Docs, Sheets, Calendar)
• Strong organization skills to manage multiple priorities and deadlines
• Ability to travel to conferences and events as needed
• Authorized to work in the United States on a permanent basis without employer sponsorship (unable to sponsor or assume sponsorship of employment visas)

Technologies

• Asana
• Buffer
• Google Workspace (Gmail, Google Drive, Docs, Sheets, Calendar)

Compensation

• USD 65,000 - 80,000 per year

Benefits

• Comprehensive health coverage (medical, dental, vision)
• Paid holidays
• Vacation
• Sick leave
• 401(k) with up to 4% employer matching after 12 months of continuous employment

What Success Looks Like

• First 30 days: Learn brands, the dashboard, the content calendar, and each team member’s strengths and workload
• First 30 days: Meet with Recruiting, Account Management, Sales, and leadership to understand marketing needs
• First 30 days: Run daily priorities and Asana workflow; weekly social meeting stays on track
• By 60 days: Content is reviewed for quality and brand consistency before going out; pipeline stays ahead of demand
• By 60 days: Complete one-on-ones with every team member; set clear expectations and development goals
• By 60 days: Deliver regular, concise performance updates to leadership
• By 90 days: Any metric shortfalls have action plans with an owner and timeline
• By 90 days: Weekly B2B LinkedIn post runs consistently and aligns with Sales
• By 90 days: Lead marketing prep for at least one conference or event
• Over the first year: Team meets deadlines and key dashboard metrics; trends are caught early
• Over the first year: Social, email, and B2B content decisions are visibly driven by data
• Over the first year: Team members grow; stakeholders view marketing as a reliable partner
• Over the first year: Brand standards apply consistently across channels and events
• Over the first year: Brand Ambassador Program deliverables are completed and tracked
• Over the first year: Conferences are supported before, during, and after, with content that fits the broader calendar

Preferred Qualifications

• Bachelor’s degree in Marketing, Social Media Management, Digital Marketing, Communication, or a related field, or equivalent experience
• Experience in healthcare staffing, recruitment marketing, or another B2B/B2C hybrid setting
• Experience planning or supporting conferences and events, including collateral and onsite presence
• Experience with LinkedIn B2B content, email marketing platforms, and text messaging tools
• Strong working knowledge of Google Workspace (Gmail, Google Drive, Docs, Sheets, Calendar)