Marketing Manager

This onsite role in Salem, Oregon offers a competitive annual salary of USD 65,000 along with a benefits-rich package designed to support your growth and work-life balance. You’ll join a collaborative, client-focused team that emphasizes responsive service, content-driven lead generation, and community engagement. A clear path for professional development and ongoing learning amplifies your marketing impact.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Responsibilities

• Manages the multi-channel lead intake workflow to ensure every inquiry from Website, Phone, Email, and Walk-ins is captured within 24 hours.
• Maintains the Master Lead Tracker in the Company Drive and performs initial lead grading against Target Client Characteristics such as home value, demographics, and project scope.
• Designs and launches targeted advertising to reach new markets, using performance data to refine messaging and sustain a steady stream of qualified prospects.
• Delivers concierge-level responses to all prospects to uphold the company’s reputation for responsive, tailored client care.
• Identifies high priority leads (Marketing Qualified Leads) based on project minimums and coordinates seamless hand-offs to the Sales team.
• Executes the Annual Marketing Calendar, coordinating monthly blogs, monthly e-newsletters, and quarterly direct mail campaigns.
• Oversees social media across Facebook, Instagram, Pinterest, and Houzz with a 3x weekly posting cadence highlighting project photography and client reviews.
• Leads the creation and updates of content offers, such as pricing guides and sales brochures.
• Coordinates with photographers to secure before and after photos for all featured design-build projects.
• Directs the Referral Program to pursue at least 20 referrals from past clients each year.
• Represents the company at community events, workshops, and networking groups.
• Builds strategic relationships with industry partners and local media for guest author opportunities and publicity.
• Reports monthly on marketing metrics, including website sessions, organic traffic, and lead conversions for the leadership team.
• Oversees the marketing budget around 3 percent of revenue and coordinates with vendors for SEO, print materials, and signage.
• Provides phone support and assists with showroom maintenance as a collaborative member of the office team.
• Attends weekly design and sales meetings and other appropriate company gatherings.
• Pursues ongoing professional development through continuing education.
• Performs additional duties as assigned and screens calls to route to the appropriate party.

Requirements

• High school diploma or equivalent (Required)
• Marketing experience: 2 years (Required)
• Ability to commute to Salem, OR 97302 (Required)
• Relocation to Salem, OR 97302 prior to starting (Required)

Education and Experience

• Five years of marketing experience, preferably within residential remodeling or design-build.
• BA in Marketing, Communications, or a related field is highly desired.
• Proven track record in content strategy, business development, and lead generation.

Technologies

• Google Workspace (Drive, Sheets, Docs)
• Instagram
• Facebook
• Houzz
• Pinterest
• CRM systems
• Canva

Interaction and Environment

• Reports To: Sales Manager
• Office Hours: 8:00 a.m. to 4:30 p.m. Monday through Friday
• Environment: Primarily office; occasionally outdoors for community events or jobsite photography visits

Equipment and Tools

• Computer
• Fax machine
• Copier
• E-mail
• Telephone
• Voice mail
• Text
• Printer
• Automobile