Marketing Manager 1 - Paid Media Manager – TV & Audio

Own paid media execution for TV and Audio in a high-impact, individual contributor role. You will translate HE Division media direction into precise, data-driven campaigns across national and performance channels, helping drive brand consideration, qualified traffic, and sales. This is a fully onsite contract opportunity in Plano, TX with $57.00/hour and a 6-month term with a high likelihood of extension or conversion to full-time. You’ll also gain experience in the technology sector working for a Top 20 Fortune Global 500 Consumer Electronics and Technology Company known for smartphones, televisions, home appliances, and semiconductor innovation.

What you’ll do

Reporting to the Director of Paid Media, you’ll execute and optimize integrated paid media programs aligned with the broader HE Division media strategy. The role focuses on campaign planning, day-to-day optimization, measurement, and cross-team alignment to maximize ROAS and business impact.

• Execute integrated paid media campaigns across national and performance channels for the TV and Audio lines of business
• Partner closely with the Director of Paid Media to bring national and performance media strategies to life with precision and agility
• Monitor campaign performance in real time, delivering actionable insights and optimization recommendations to maximize ROAS and business impact
• Collaborate with cross-functional stakeholders including Product Marketing, Integrated Marketing, and eCommerce teams to align messaging, creative, and performance targets
• Manage day-to-day relationships with agencies and media partners to ensure flawless execution, brand safety, and budget adherence
• Support development of media plans, budget recommendations, and performance reporting for TV and Audio
• Assist with TV and Audio paid media budgets, tracking spend pacing and flagging variances
• Establish and track KPIs aligned to business objectives, maintain dashboards, and keep stakeholders informed through consistent reporting cadences
• Use advanced measurement tools, including MMM and MTA, to track performance and inform budget allocation decisions
• Monitor competitors’ media strategies to keep TV and Audio campaigns differentiated and competitive
• Follow internal practices for finance, regulatory compliance, data security, and consumer privacy across all operations
• Mitigate risks related to ad fraud, brand safety, and data privacy using platform-level controls and anomaly monitoring

National media execution

• Run national paid media campaigns for TV and Audio across TVC, CTV/OTT, Online Video (OLV), Display (Programmatic and Direct), DOOH, and social channels
• Translate strategy and audience targeting briefs into structured, timely campaign setups that meet brand guidelines and business objectives
• Coordinate with creative teams and agencies to ensure assets are delivered on time, correctly formatted, and optimized per channel
• Monitor pacing, delivery, and performance daily, proactively flagging anomalies and recommending corrective actions
• Continuously optimize targeting, creative rotation, bidding, and budget allocation using performance data
• Leverage first-party and third-party audience data to improve targeting relevance
• Provide regular performance updates and post-campaign analysis with key insights and learnings
• Stay current on emerging national media channels, formats, and technologies and bring forward recommendations

Performance media execution

• Execute performance media campaigns for TV and Audio across Paid Search (SEM, PMax, PLA), Paid Social, and Display to drive qualified traffic and conversions on the company website
• Build, manage, and optimize performance marketing campaigns with the media agency for maximum efficiency and scale
• Align with eCommerce and Corporate Marketing teams on website promotional calendars, product launches, and sales targets
• Implement audience segmentation to reach high-propensity consumers and improve conversion rates across the funnel
• Monitor ROAS, CPA, CTR, conversion rate, and revenue daily, optimizing bids, budgets, and creative accordingly
• Use first-party data, retargeting audiences, and lookalike modeling to maximize performance media efficiency
• Deliver weekly performance updates and optimization recommendations to the Sr. Director against targets
• Conduct A/B and multivariate testing on ad copy, creative, landing pages, and audience segments to improve performance

Required qualifications

• Bachelor’s degree required; degree in Marketing, Advertising, Communications, or a related field preferred
• 5–8 years of experience in paid media
• Hands-on expertise in national digital channels (CTV, OLV, Display, Social) and performance media (SEM, PMax, Paid Social)
• Strong understanding of media buying and campaign management platforms including Google Ads, DV360, Meta Ads Manager, The Trade Desk, or similar
• Strong analytical skills and comfort working with large data sets to translate performance into actionable insights
• Experience working with media agencies, including managing day-to-day deliverables and holding vendors accountable to performance standards
• Familiarity with MTA and MMM is a plus
• Excellent communication and organizational skills, with the ability to manage multiple campaigns and priorities in a fast-paced environment
• Proficiency in Microsoft Office (Excel, PowerPoint) and experience with campaign reporting and analytics tools
• Paid Media Strategy & Activation (5+ years)
• Media Analytics and Reporting (5+ years)
• Ad Operations (5+ years)

Schedule and contract details

• Monday–Friday, 40 hours
• Fully onsite
• 6-month contract with high likelihood of extension or conversion to full-time employee

Location

Plano, Texas, 75023

Compensation

$57.00 per hour

Technologies

• MMM, MTA
• Google Ads
• DV360
• Meta Ads Manager
• The Trade Desk
• Microsoft Office, Excel, PowerPoint