Marketing Liaison
Job Description
Own referral growth for a regional healthcare facility by building relationships, aligning outreach strategy, and supporting admissions outcomes.
Responsibilities
- Review patient medical conditions and pre-screen referrals from the hospital, SNF, home, and assisted living facilities.
- Build call plans and outreach strategies to drive volume using the Referral Development System (RDS).
- Apply market analysis data within your assigned territory to uncover new business opportunities.
- Educate community members, referral sources, and physicians on hospital programs and services.
- Spot development opportunities and support strategies that strengthen the hospital’s position in the marketplace.
- Address admission barriers, work through variables affecting admissions, and follow up to support successful outcomes.
Requirements
- Valid driver’s license in the employed state with an acceptable driving record per company policy.
- Current CPR certification.
- Bachelor’s Degree preferred or equivalent job experience.
- Minimum 2 years of healthcare experience, preferably as a clinician or tech.
- Minimum 1 year of experience as a nurse liaison, or successful sales experience in a healthcare environment (preferred).
- Preferred familiarity with acute hospitals, rehab facilities, and the local healthcare market.
Technology
- Referral Development System (RDS)
Benefits
- Affordable medical, dental, and vision plans for full-time and part-time employees, including their families.
- Generous paid time off that accrues over time.
- Opportunities for tuition reimbursement and continuous education.
- Company-matching 401(k) and employee stock purchase plans.
- Flexible spending and health savings accounts.
Starting perks and benefits
From day one, you will have access to: