Marketing Lead, Events

BTC Inc offers a remote-first environment with flexible scheduling and a focus on ambitious, high-impact live events. As Marketing Lead for Events, you will own the end-to-end strategy for our live events portfolio, from the flagship Bitcoin Conference to international series, guiding how we attract, convert, and retain audiences.

• Unlimited Vacation
• Company MacBook
• Health, Dental, and Vision
• Remote First / Your Schedule
• 100% Paid Life Insurance and Disability
• Work alongside a talented, fast-paced team solving complex problems
• The opportunity to connect and network with the Bitcoin industry and leaders in the space

BTC Inc is guided by Hyperbitcoinization, the global adoption of Bitcoin as the world’s preferred monetary network. We pursue complex problems through fast-paced sprints and navigate ambiguity to onboard billions into a future where money is more accessible, borderless, and inclusive. If you enjoy tackling difficult challenges in a dynamic environment, you’ll find our mission meaningful and rewarding.

Responsibilities

• Own the end-to-end marketing strategy for all BTC Inc live events, including positioning, audience targeting, campaign architecture, channel mix, and messaging
• Develop clear, delegable strategy briefs that empower product management and content teams to execute without back-and-forth clarifications
• Continuously refine strategies based on live performance data so campaigns improve in motion
• Develop and maintain audience profiles across all events, defining who we target, why, and how those profiles evolve
• Conduct competitive research across Bitcoin events and adjacent industries such as finance, tech, and policy
• Track IRL activation trends and analyze how peer and aspirational brands market live experiences
• Maintain a living, organized view of the event marketing landscape that the broader team can reference
• Collaborate closely with the Head of Events on audience segmentation, ticketing strategy, and campaign timing
• Coordinate with Growth Marketing, Content, and Social on campaign execution
• Align with sponsorship on event positioning and sponsor value storytelling

Requirements

• 5 to 7 plus years in event marketing or a closely related field, with hands-on experience owning strategy for large-scale live events
• Ability to distinguish strategy from a plan and write clear strategy briefs that others can convert into plans
• Fluent in performance data and able to make strategic decisions in real time
• Experience with competitive and audience research that yields actionable insights
• Understanding of how in-person event experiences and digital marketing work together
• Proactive communicator who surfaces risks and opportunities early
• Comfortable in a fully remote environment and self-motivated to stay connected
• Experience with HubSpot or a similar CRM
• Experience with Notion or a similar workflow management platform
• Uses AI to work faster and smarter and integrates it into daily workflow
• Genuine interest in Bitcoin

Technologies

• HubSpot
• Notion