Marketing Content & Brand Specialist

Wellfit Technologies is looking for a hands-on Marketing Content & Brand Specialist to lead day-to-day marketing execution across content, collateral, social media, website updates, and event marketing support. This role blends strong B2B messaging with an ability to use AI tools to move faster while keeping quality, clarity, and brand consistency front and center. Based onsite in Irving, TX, you will help sharpen how Wellfit shows up for providers, partners, payors, and other business decision-makers.

What you’ll do

• Create B2B marketing content that communicates Wellfit’s value to providers, partners, payors, and other decision-makers.
• Write and publish monthly blog content covering topics including dental office growth, patient financing, payment solutions, membership plans, provider education, and industry trends.
• Develop copy for sales collateral, brochures, flyers, trade show materials, website pages, emails, and social posts.
• Translate complex product and fintech concepts into clear, engaging, market-ready messaging.
• Bring creative, modern ideas that help Wellfit sound sharper, more memorable, and more aligned with its professional B2B audience.
• Own Wellfit’s presence across LinkedIn, Facebook, Instagram, and YouTube, including creating and scheduling content for brand awareness, product education, event promotion, and engagement.
• Create hooks, captions, visuals, and short-form content designed to earn attention while staying on-topic for a business audience.
• Monitor engagement and performance, identify improvement opportunities, and continue raising content quality over time.
• Partner with internal stakeholders to keep website content current, accurate, and aligned with product releases.
• Identify outdated content, missing product information, broken links, and other opportunities to improve the website experience.
• Support website updates including SEO optimization, metadata improvements, and blog publishing.
• Ensure new offerings (including ACH, Pinless Debit, Plans, or other product launches) are properly represented on the website, working with external partners when technical updates are needed.
• Create and refresh sales materials such as product flyers, brochures, one-pagers, customer-facing assets, and trade show materials.
• Maintain organized files of approved collateral, source artwork, PDFs, and vendor information, and ensure the right materials are ready for sales conversations, customer meetings, conferences, and partner events.
• Track printed-material inventory and coordinate reorders before supplies run low.
• Coordinate trade show preparation including booth materials, shipping, inventory, and vendor communication, and ensure event materials arrive on time and match the audience and product focus.
• Coordinate with booth logistics partners, print vendors, and internal stakeholders as needed, including creating event-specific flyers, handouts, signage, and promotional materials.
• Use tools such as Claude, ChatGPT, Canva, design platforms, and video tools, along with other AI-enabled systems, to create, iterate, and improve content quickly.
• Help bring more marketing work in-house by using AI tools to improve speed, quality, and cost efficiency.
• Create scripts, voiceover content, product demo support materials, short videos, and other multimedia assets as needed.
• Stay curious about new tools and workflows that can make marketing execution faster, sharper, and more scalable.

What you bring

• 2+ years of experience in marketing, content creation, social media, brand marketing, communications, or a related role.
• Experience creating B2B marketing content, ideally for healthcare, fintech, payments, SaaS, dental, or another business-focused industry.
• Strong writing skills for blogs, social posts, product copy, collateral, and customer-facing messaging.
• A creative portfolio with samples such as blogs, social posts, short-form content, collateral, campaigns, videos, or other marketing assets.
• Comfort using AI tools for content creation, editing, design, research, and marketing execution.
• Strong understanding of social platforms, especially LinkedIn, for content targeting a business audience.
• Ability to balance creativity with professionalism, brand consistency, and business outcomes.
• Strong organizational skills to manage collateral, vendors, timelines, files, and marketing inventory.
• Ability to work independently and take ownership of projects without heavy hand-holding.
• A sharp eye for messaging, design, tone, and audience fit.

Tools you’ll use

• Claude, ChatGPT, Canva
• LinkedIn, Facebook, Instagram, YouTube
• AI-enabled systems

Benefits

• Full medical, dental, vision
• Generous PTO
• Bonus eligibility
• 401(k) matching

Additional context

• Wellfit has historically relied on outside marketing partners for many content, social, website, and collateral needs.
• As modern tools make high-quality marketing execution faster and more accessible, Wellfit is looking to bring more ownership in-house.
• This role is positioned to improve brand consistency, move faster, reduce unnecessary dependency on external agencies, and strengthen content that supports sales, customer engagement, product launches, and market awareness.

Why Wellfit

• Make an impact: supporting 1,100+ offices and $1.5B+ in annual transactions.
• Build and own: a high-impact role that helps shape how production systems are monitored, operated, and scaled.
• Work flexibility: hybrid model based in Dallas with 3 days per week in office.
• Comprehensive benefits including medical, dental, vision, generous PTO, bonus eligibility, and 401(k) matching.
• Fast-growth environment with the opportunity to grow with a profitable startup on a national trajectory.

Location: Irving, TX (onsite)
Salary: USD 92,000 - 105,000 per year
Experience: 2+ years