Marketing Communications Consultant

The Marketing Communications Consultant will support marketing campaign execution for Caterpillar’s Electric Power Division (EPD). The role is based onsite in Irving, TX and focuses on content, social media, webinars, promotional email coordination, experiential marketing, and performance reporting.

Key Responsibilities

• Arrange, lead, and facilitate recurring dealer marketing meetings to maintain alignment on priorities, messaging, and execution across all regions.
• Contribute to and deliver the Electric Power social media strategy, guide content direction for the team, manage social SEO tactics, and provide clear performance reporting and insights to leadership.
• Create social media materials, briefs, and assets supporting product priorities, campaigns, and dealer needs.
• Arrange and attend content days with internal teams, SMEs, dealers, and external partners to capture high-value content.
• Own the full content calendar, including proactive planning, timely delivery, and alignment with campaign timelines; coordinate with internal teams to secure content approvals.
• Lead the review of team blogs to ensure alignment to messaging, narrative clarity, and complete end-to-end promotional plans, reinforcing customer-back storytelling.
• Set up webinar pages, manage the full internal approval workflow, facilitate promotional emails, and oversee post-event data processing for accurate reporting and follow-through.
• Partner with dealers to coordinate regional photography and video shoots to expand the EP media asset library and increase regionally relevant content volume.
• Organize and run experiential marketing tactics end to end, including planning, logistics, stakeholder alignment, onsite delivery, and post-activation follow-through.
• Track performance using analytics, insights, and lead generation tools, and provide reporting plus optimization recommendations.

Required Knowledge and Skills

• Knowledge of values and practices that prioritize customer needs and satisfaction in business decisions, and the ability to apply this information to create customized customer solutions.
• Ability to communicate the importance of customer needs and expectations and commit to resolving them.
• Knowledge of collaborative techniques, with the ability to work constructively with diverse individuals and groups.
• Knowledge of approaches, tools, and techniques that promote creative, original thinking, and the ability to apply them across business scenarios.
• Understanding of effective communication concepts, tools, and techniques to transmit, receive, and interpret ideas, information, and needs using appropriate communication behaviors.
• Knowledge of relationship management techniques to establish and maintain healthy working relationships with clients, vendors, and peers.
• Knowledge of promotional and marketing communication techniques, including the ability to combine marketing channels and tools to focus how a business communicates its message to the market.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

These benefits also apply to part-time employees.

Location, Schedule, and Travel

• Location: Irving, TX (onsite)
• Travel: up to 20%
• Schedule: 5-day-a-week schedule in the office

Additional Position Details

• Domestic relocation assistance is not offered for this position.
• Visa sponsorship is not offered for this position.
• Any offer of employment is conditioned upon the successful completion of a drug screen.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

Compensation and Posting Information

• Salary range: USD 97,530 - 146,290 per year
• Posting dates: October 7, 2026 - October 15, 2026

As a global company, Caterpillar offers many job opportunities outside of the U.S. at www.Caterpillar.com/Careers.