Manager, Audience Marketing

The Home Depot is seeking a Manager, Audience Marketing in Atlanta, GA (onsite) to architect enterprise marketing initiatives across internal and external channels, aligning brand strategy with multi-channel campaigns to fuel growth and sales.

Responsibilities

• Brand awareness activities to support demand creation by engaging internal associates
• Lead and support cross-functional teams to plan and execute high‑value initiatives and special projects for Marketing and Business leaders
• Oversee online and offline marketing programs across the project lifecycle, from discovery and scoping through partnerships, creative development, launch, measurement, and reporting
• Design, analyze, and activate enterprise brand strategies and channel communications plans aligned with multi‑channel marketing goals

Requirements

• Must be eighteen years of age or older
• Must be legally permitted to work in the United States
• Bachelor's degree or equivalent in a related field

Direct Manager / Direct Reports

• Typically reports to Sr Manager, Audience Marketing
• 0 Direct Reports

Travel Requirements

• Overnight travel generally less than 10% of the time

Physical Requirements

• Mainly seated with occasional opportunities to move; may need to lift light items on rare occasions

Working Conditions

Based in a comfortable indoor environment; conditions are generally routine and not objectionable.

Minimum Qualifications

• Must be eighteen years of age or older
• Must be legally permitted to work in the United States

Preferred Qualifications

• Excellent written and verbal communication skills
• 5+ years of experience in marketing, communications, or media planning at a company or agency
• Ability to link business goals to communication strategies and creative concepts
• Strong advocate for brand communications strategies among internal stakeholders
• Active interest in technology and media trends influencing brand communications and the ability to explain implications to brand teams
• Proven ability to manage multiple internal and external partnerships and unify them to support key brand initiatives

Minimum Education

• Bachelor's degree or equivalent in a related field

Preferred Education

• No additional education

Minimum Years of Work Experience

• 0

Preferred Years of Work Experience

• No additional years of experience

Minimum Leadership Experience

• None

Preferred Leadership Experience

• None

Certifications

• None

Competencies

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict