Jr Digital Marketing & Communications Manager (Enrollment Services)

The Jr Digital Marketing & Communications Manager for Enrollment Services supports Florida International University's enrollment marketing efforts by upholding editorial standards and content quality, assisting in shaping content strategy, and delivering user-friendly materials for FIU's digital and print channels.

Responsibilities

• Contributes to the creation and execution of email marketing messages and campaigns designed to increase student applications, enrollment, and matriculation.
• Advocates for the user voice, integrating diverse inputs to craft content with appropriate tone, messaging, and consistent style through revision and copy editing.
• Helps establish quality standards and benchmark content against best practices.
• Collaborates across content disciplines, including information architecture, style guides, templates, and analytics.
• Supports updating campaign messaging in line with best practices and weekly recommendations from the Senior Account Manager.
• Gathers weekly performance metrics for email campaigns, such as open rates, click-through rates, conversions, and unsubscribes.
• Partners with designers, business analysts, developers, Marketing Cloud administrators, and communications directors to develop content for existing and planned elements.
• Supports participatory design and user testing sessions and presents findings and recommendations to cross-functional teams and senior clients.
• Interprets relevant educational media and communications administrative rules and policies and recommends new or improved programs or technologies to enhance management.
• Maintains ongoing contact with departmental leadership, staff, and the broader university community.
• Oversees the communication calendar to ensure adherence to schedules and timelines.
• Handles confidential information with discretion, exercising independent judgment and initiative when dealing with sensitive matters.
• Performs other related duties as required; responsibilities may evolve as needed.

Requirements

• A bachelor's degree in Marketing, Media/Public Relations, Communications, or a related field, plus one year of experience.

Technologies

• Photoshop
• Adobe Creative Suite

Job Details

• Location: Miami, Florida (onsite)
• Salary: USD 41,000 - 46,000 per year
• Work Schedule: 8:30 AM to 5:30 PM
• Pre-employment: Criminal Background Check
• Education/Experience: Bachelor's degree in Marketing, Media/Public Relations, Communications or related field; 1 year of experience
• Other Information: Ability to work flexible hours as needed

How to Apply

This posting will close at 12:00 am on the close date.