Head of Growth Marketing

GetWyz, LLC seeks a Head of Growth Marketing to lead growth initiatives in a hybrid role based in Midlothian, VA. You will own paid media, lifecycle marketing, experimentation, and a growing team to drive user acquisition and engagement toward the HomeOwner Day, with current emphasis on Meta and Reddit.

Responsibilities

• Own growth strategy end-to-end, with paid media as the main engine on Meta and Reddit today, and new channels as we grow.
• Run paid media hands-on now, and scale the budget as it performs.
• Set up the experimentation framework, reporting, and processes so growth does not depend on any one person.
• Design and run experiments across audiences, creative, messaging, and landing pages.
• Turn performance data into clear insights that shape creative direction and positioning.
• Use paid media and PR to grow our user base and help make GetWyz a household name for home buyers.
• Own the customer lifecycle alongside our Homebuyer Success team, keeping users engaged all the way to their HomeOwner Day.
• Lead with AI. Use it where it actually helps, move faster, and do more with a small team.
• Own the results and the roadmap for the department's next steps.

Requirements

• Several years running paid media across multiple platforms, with real results you can point to.
• Experience owning a channel or function end-to-end, including the strategy behind it, not just running the tasks.
• A track record of building, or the readiness to build processes, reporting, experimentation, and eventually a team.
• Strong analytical instincts and comfort using data to make decisions.
• Smart about AI. You are not afraid of it, and you already use it day-to-day, but you are thoughtful about where it helps and where it does not. You know when to trust it and when to check it, and you want to build that same judgment into the team you hire.
• You can think strategically yet still do the work yourself.
• Clear communication and collaboration skills.
• Comfortable working within advertising and consumer-finance compliance rules, and you get why compliance shapes our copy.

Technologies

• Meta
• Reddit
• Customer.io

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Nice to Have

• Experience as an early or founding marketing hire or building a growth function from scratch.
• People management or mentoring experience.
• Familiarity with lifecycle and CRM platforms (we use Customer.io).
• Working knowledge of mortgage, real estate, or regulated consumer finance.

Pay

USD 130,000 - 160,000 per year

Application Questions

• This role is hybrid, two days per week (Tuesday & Thursday) in our Midlothian, VA office. Can you work on-site on that schedule?
• How many years of hands-on paid media experience do you have?
• What is the largest monthly ad budget you have personally managed? 0-10k / 10-25k / 25-75k / 75k+

Work Location

Hybrid remote in Midlothian, VA 23113