Fractional Director of Brand and Marketing

Part-time fractional Director of Brand and Marketing to steer strategy and execution for cannabis brand marketing, build the in-house marketing function, and collaborate across the organization; roughly 15 hours per week, hybrid remote in South Deerfield, MA (Whately area).

Responsibilities

• Develop and execute the overall marketing strategy for the brand portfolio.
• Set marketing priorities aligned to company goals, resources, and potential impact.
• Craft annual and quarterly marketing plans that support growth objectives.
• Build scalable marketing systems, processes, calendars, and reporting practices.
• Advise executive leadership on brand positioning, market trends, consumer opportunities, and marketing investments.
• Manage the marketing budget and advise on resource allocation.
• Lead ongoing development of in-house products into differentiated consumer brands.
• Define and maintain brand positioning, messaging, voice, identity, and standards across the portfolio.
• Develop creative direction for campaigns, launches, packaging, and promotions.
• Identify opportunities for product extensions, portfolio growth, and new brands.
• Ensure consistency across packaging, merchandising, marketing materials, and customer experiences.
• Serve as primary marketing liaison for partner brands, coordinating with their teams in Massachusetts.
• Prioritize and oversee initiatives across wholesale, digital, retail, field marketing, and events.
• Develop go-to-market strategies for new products and launches.
• Direct development of packaging, retail displays, POS materials, apparel, promos, launch kits, and sales collateral.
• Collaborate with internal designers, production teams, vendors, agencies, photographers, and other partners.
• Provide clear direction, timelines, and accountability for marketing projects.
• Ensure compliance with cannabis advertising and marketing requirements.
• Partner with Sales to support customer acquisition, retailer relationships, launches, and field execution.
• Develop trade marketing programs to strengthen retailer engagement and sell-through.
• Create marketing tools and materials that enable the Sales team to represent the portfolio effectively.
• Support retailer education, product knowledge, and brand advocacy.
• Use sales performance and customer feedback to refine marketing priorities.
• Oversee digital marketing efforts across social, email, website, SMS, and emergent channels.
• Design campaigns to raise awareness, engagement, retention, and loyalty.
• Guide field marketing, brand ambassador programs, events, trade shows, and activations.
• Build consistent consumer experiences across digital, retail, events, and promotional materials.
• Foster authentic consumer communities around the portfolio.
• Establish practical marketing metrics and reporting systems.
• Analyze campaign performance, sales trends, consumer insights, and competitive activity.
• Measure marketing ROI and present performance updates and strategic recommendations to leadership.
• Continuously refine priorities based on results and business needs.
• Assess long-term staffing and resource needs for the marketing function.
• Recommend internal versus outsourced work and identify needs for new hires.
• Define and recruit future marketing roles as the department scales.
• Build processes to support a growing internal marketing team.
• Prepare the marketing function to scale with brand and revenue growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Minimum three years leading brand or marketing initiatives in the cannabis industry.
• Proven track record of building and growing consumer brands.
• Experience turning marketing strategies into effective execution.
• Experience leading cross-functional initiatives and managing internal and external resources.
• Strong analytical, communication, organizational, and project management skills.
• Ability to prioritize high-impact work within a roughly 15-hour-per-week schedule.
• Ability to work independently while maintaining close communication with executive leadership and partners.

Benefits

• 401(k)
• Employee assistance program
• Employee discount
• Life insurance

Position details

• Location: Hybrid remote in South Deerfield, MA 01373
• Type: Part-time fractional role
• Hours: Approximately 15 hours per week
• Salary: USD 40,000 - 50,000 per year
• Reports to: CEO

Who we are

A company built by people who care about cannabis and community, dedicated to quality, value, and education in the East Coast cannabis market. We prioritize employees, products, and customers while balancing hard work with a healthy work life balance.

Who you are

You are an experienced marketing leader and brand builder who can turn strong products into trusted, sought-after brands. You combine strategic thinking with hands-on execution and know how to focus limited time and resources on high-impact work. You are comfortable building a marketing function, setting priorities, directing internal and external resources, and partnering across departments to move initiatives from concept to completion.

Application questions

• Have you worked in Marketing for 3+ years?
• Have you worked in Cannabis for 3+ years?

Physical requirements

• Ability to travel throughout Massachusetts for retail visits, meetings, events, and industry functions
• Occasional lifting and transporting marketing materials up to 30 pounds
• Occasional evenings or weekends for launches, events, or other business needs