Director, Digital Marketing

The role directs Nashville’s digital marketing efforts for BMG on a six-month contract, overseeing social media, online advertising, CRM initiatives, and fanbase development. This temporary leadership position manages the team, priorities, and external partnerships to drive digital growth within a dynamic music environment.

Responsibilities

• Provide strategic leadership for Nashville recorded music digital marketing, shaping multi-channel campaigns and overall direction.
• Lead and develop a growing digital marketing team to deliver on objectives and extend capabilities.
• Oversee social media and connected platform strategy and innovation, including social gaming, fan clubs, and emerging technologies.
• Collaborate with the business development team to manage partner relationships across Meta platforms, TikTok, Snapchat, Discord, and other connected channels.
• Drive individual campaign success while aligning with holistic territory planning and long-term growth goals.
• Oversee CRM, data capture, fan-to-fan engagement, and direct-to-fan marketing with GDPR and data protection compliance.
• Manage website and landing page assets with a focus on GDPR and data protection compliance.
• Administer the tools and systems available to digital marketing across the organization.
• Serve as the escalation point for artists, management, and internal stakeholders on Nashville projects.
• Uphold and represent BMG's core values in daily operations and external partnerships.
• Coordinate with marketing and streaming colleagues to ensure integrated campaign execution.

Requirements

• Deep subject matter expertise in digital marketing, including social media, audience development, online advertising, and digital activations.
• Experience leading campaigns and marketing initiatives within the music industry.
• Proven track record in team leadership and development, with department management experience.
• Experience managing partner relationships, including pitching and familiarity with content management systems.
• Strong business acumen, including budgeting awareness and insight into revenue streams.
• Knowledge or hands-on experience with country music and its industry dynamics.
• Interest in AI, new technologies, and emerging platforms, with a proactive, test-and-learn mindset.

Technologies

• Meta platforms
• TikTok
• Snapchat
• Discord
• CMS
• LinkedIn Learning

Benefits

• Flexible hybrid schedule with three days in the office and two remote days.
• Summer Fridays to start weekends early.
• Development opportunities, including mentorship programs and access to LinkedIn Learning.
• Opportunities to engage with artists through showcases and playbacks.

Company Overview

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and transparency in royalties and licensing. It is the fourth-largest music company worldwide, combining human creativity with cutting-edge technology to connect music with global audiences. With 16 offices across 13 key markets, BMG represents more than three million songs and recordings, including many iconic catalogs.