Digital Marketing Manager

Nicolet Law Office is seeking a results-driven Digital Marketing Manager to oversee the planning, execution, and optimization of omnichannel marketing initiatives that enhance brand visibility and generate leads across search, social, email, website, and content channels.

Job Details

• Location: Minneapolis, MN (onsite)
• Salary: USD 95,000 - 135,000 per year
• Education: Bachelor's degree required
• Experience: Minimum 5 years in digital marketing or related roles
• Job Type: Full-time
• Attendance: Onsite office location at Minneapolis, MN 55414
• Travel: Up to 25% travel, preferred

Responsibilities

• Form and implement integrated digital marketing plans that support growth targets and client acquisition goals
• Direct cross-channel campaigns spanning paid search, SEO, social, email, content, and the firm website
• Oversee paid media budgets, optimize allocation, and maximize return on investment across channels
• Identify opportunities to boost brand visibility, drive site traffic, generate leads, improve conversions, and retain clients
• Partner with department leaders and stakeholders to align marketing with firm-wide goals
• Monitor evolving trends, tools, platforms, and best practices to maintain competitiveness
• Hello audience targeting, A/B testing, and retargeting efforts to enhance performance
• Supervise website updates, UX improvements, and conversion rate optimization
• Create and implement SEO plans to raise organic rankings and attract qualified traffic
• Oversee content marketing efforts such as landing pages, video assets, case studies, and educational resources
• Ensure content complies with brand guidelines, legal requirements, and audience needs
• Collaborate with internal teams, vendors, and agencies to develop and deliver effective marketing strategies and assets
• Create and execute social media strategies aligned with corporate and marketing goals
• Develop platform-specific content calendars for LinkedIn, Instagram, Facebook, X, TikTok, YouTube, and emerging platforms
• Identify opportunities to boost brand visibility, audience engagement, and lead generation
• Keep current with industry trends, platform updates, and social media best practices
• Work with internal teams, videographers, designers, and stakeholders to produce engaging content
• Develop and maintain content calendars to ensure consistent brand messaging across channels
• Craft copy, captions, and campaign messaging that resonates with target audiences
• Oversee content publishing and scheduling using a social media management tool
• Monitor social channels and respond promptly to comments, messages, and inquiries
• Build online communities to strengthen brand loyalty and advocacy
• Manage reputation and assist with crisis communication when necessary
• Identify and implement AI tools and automation to enhance content creation, community management, reporting, and campaigns
• Establish best practices and quality control processes for AI-generated content to ensure brand consistency
• Stay informed on AI trends, platform updates, and industry best practices
• Track, analyze, and report on social performance metrics such as engagement, reach, conversions, and ROI
• Provide actionable insights to optimize campaigns and content performance
• Conduct regular competitor and market analysis to identify opportunities and gaps

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field
• Minimum of five years in digital marketing, growth marketing, demand generation, or related roles
• At least three years of experience managing direct reports and leading teams, with coaching and development capabilities
• Experience creating social media content directly, including copywriting, graphic design, short-form video production, photography, and video editing
• Strong knowledge of SEO, SEM, Google Analytics, paid advertising platforms, email marketing, marketing automation, and social media marketing
• Solid understanding of website optimization, user experience, and conversion rate optimization
• Excellent writing, communication, project management, and organizational skills
• Experience leveraging AI and automation tools within marketing functions is preferred
• Experience in legal, professional services, or other lead-generation oriented industries is a plus

Technologies

• Google Analytics

Benefits

• Medical, dental, and vision coverage, plus flexible spending accounts
• Life insurance
• Short-term and long-term disability insurance
• 401(k) retirement plan
• Paid time off and additional paid leave policies including parental, bereavement, military leave, and jury duty
• Paid parking

About the Company

Nicolet Law Office serves Midwestern clients who have been injured and seek legal assistance during challenging times. The firm emphasizes experience, compassion, and tenacity in advocating for clients, guided by the motto Be Kind, Do Good. As a fast-growing Personal Injury practice, the team prioritizes dedication and well-being to help clients navigate difficulties with dignity and ease.

Application Questions

• Have you previously applied to Nicolet or worked with us in the past?
• Were you referred to Nicolet by a current employee or do you know any current employees?
• Are you a current or past client of ours?
• Confirm you acknowledge this position is fully in office and that hybrid or remote work is not an option