Community Marketing Specialist (Reddit) D2C
Job Description
Join TP-Link Systems Inc. as a Community Marketing Specialist focused on growing Omada’s online communities across platforms like Reddit and Discord. This onsite role in Irvine, CA blends community engagement with marketing execution, helping you plan campaigns and product moments while building trust with technical audiences.
You’ll collaborate with the user operations team to shape how Omada shows up where users already talk, share, and evaluate products. Through recurring content, member engagement, and contributor recognition, you’ll use real community signals and user feedback to continuously improve how Omada’s communities grow.
What you’ll do
- Partner with the user operations team to plan and execute community campaigns, AMAs, contests, and product launch activities
- Run day-to-day community operations for Omada’s Reddit community and Discord, with potential expansion to Facebook Groups and other platforms
- Plan and publish recurring content such as discussions, setup showcases, polls, user stories, and product-related topics
- Engage members in a way that supports meaningful conversation and a welcoming, active community culture
- Identify and grow core contributors using recognition programs, user roles, and long-term relationship building
- Track the right platform signals, then turn user feedback and community metrics into ongoing improvements (Reddit growth and content performance; Discord engagement and relationship depth)
What you bring
- Bachelor’s degree, required
- Exceptional writing skills with a natural voice that feels authentic to a technical, marketing-skeptical audience
- Familiarity with Reddit culture and an understanding of how different community platforms work
- Strong understanding of authentic community participation ethics, including transparency, disclosure, and no manipulation, with credibility prioritized over reach
- Proactive, detail-oriented approach, and comfort building programs in a fast-paced environment
- Genuine interest in community engagement, user relationships, and technology products
- Logical thinking and a consistent habit of approaching problems from the user’s perspective
Technologies you’ll use
- Discord
- Facebook Groups
Benefits
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- 401k contributions
- Over four weeks of PTO per year
- Bi-annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
Salary Range: $73,500 - $100,000 per year.
Nice to have
- Experience managing Reddit, Facebook Groups, Discord, forums, or other online communities
- Interest in networking, Wi-Fi, homelabs, smart home, or B2B technology
- Experience planning community content, campaigns, AMAs, contests, or user recognition programs
- Basic understanding of community metrics, engagement analysis, and performance reporting
- Enjoys discussing network setups, product experiences, and deployment best practices with tech enthusiasts
Please note: No third-party agency inquiries. Visa sponsorship is not available at this time.