Category Marketing Manager

Whatnot is seeking a Category Marketing Manager in New York, NY to drive hyper-growth for sellers by developing and executing category marketing plans across channels.

Responsibilities

• Lead buyer acquisition for a priority category by designing campaigns and events that generate buzz and expand demand.
• Plan and execute end-to-end on-platform events, product launches, and other community moments across multiple channels.
• Oversee a portfolio of influencers, serving as the primary owner for relationships, content ideation, execution, and reporting.
• Collaborate with social and paid creative teams to develop plans supporting tentpole campaigns for your category, while providing ongoing category insights.
• Track performance and iterate on the effectiveness of category marketing initiatives.

Requirements

• 4+ years of marketing experience in a fast-paced environment; experience at a high-growth startup, marketplace, or creator-focused platform is a plus.
• Versatile marketer able to blend strategy and hands-on execution, solve problems quickly, and own initiatives across multiple channels.
• Strong project management skills with a track record of leading complex cross-functional initiatives to deliver high-impact outcomes.
• Data driven with experience tracking KPIs and monitoring the success of marketing programs.
• Scrappy and adaptable to a fast-paced startup environment with limited guidance, able to pivot quickly as needed.

Technologies

• Creative Suite
• Figma
• SQL
• Hex
• Sigma

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and Internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards childcare
• Lifetime benefit for family planning
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave

Location

• New York, NY
• Los Angeles, CA
• San Francisco, CA
• Seattle, WA

Employment Type

• Full time

Department

• Marketing

Compensation

• Salary: USD 126,000 – 165,000 per year; offers equity
• The salary or hourly rate range may be inclusive of several levels that would be applicable to the position. Final salary or hourly rate will be based on a number of factors including level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary or hourly rate, not benefits or equity.

Nice to Have

• Experience with graphic design and video editing tools (e.g., Creative Suite, Figma)
• Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma
• Passion for creator communities and/or Whatnot categories (e.g., vintage clothing, collectibles)
• Experience buying and selling in online marketplaces