Art Director, Viral Marketing

At Beast Industries/MrBeast, the Art Director, Viral Marketing shapes the visual direction behind campaigns designed to spread. Working alongside a Copywriter and reporting to the Creative Director, you will conceptualize and lead art direction across a wide content ecosystem, from owned platforms to merchandise and short-form storytelling.

This onsite role is based in Los Angeles, CA. You will set and protect high production standards while partnering with internal teams and outside specialists to bring visual systems to finished executions.

Role Overview

• Lead conceptual and visual direction for Viral Marketing, partnering with a Copywriter as a core creative team.
• Report to a Creative Director while developing concepts for multiple art verticals.
• Apply a consistent visual language across owned properties, merchandise platforms, short-form content, and large-scale campaigns.

Responsibilities

• Partner directly with a Copywriter to develop and pitch concepts for different viral marketing verticals.
• Translate creative ideas into strong visual identities, design systems, and final creative executions.
• Maintain high standards across production elements such as lighting, casting, wardrobe, and sets.
• Pitch and present visual concepts clearly to Creative Directors and senior leadership.
• Create visual explorations that help teams evaluate and communicate creative ideas before production.
• Ensure visual outputs meet strict brand production and editing standards.
• Work with Production and Post Production teams to translate design systems into finished work.
• Collaborate with external designers, illustrators, animators, agencies, and vendors when specialized creative support is needed.
• Direct emerging creative technologies, including generative AI tools, to generate rapid comps, establish visual direction, and streamline workflows.

Requirements

• Professional experience as an Art Director in entertainment, digital media, advertising, or fast moving creative environments.
• A portfolio showing conceptual thinking, visual judgment, and art direction across multiple mediums.
• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere.
• Strong proficiency in generative AI tools, such as Gemini and Midjourney, with advanced prompt engineering skills.
• Strong attention to detail, balancing speed with high quality and craftsmanship across production elements like set design, lighting, and casting.
• Deep understanding of the visual language and hierarchy of social media and YouTube.
• Experience collaborating closely with writers, Creative Directors, producers, and multidisciplinary teams.
• Strong presentation and pitching skills, including the ability to explain the reasoning behind creative decisions.

Technologies

• Adobe Creative Suite
• Photoshop, Illustrator, Premiere
• Generative AI tools
• Gemini, Midjourney

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Location and Salary

• Location: Los Angeles, CA (onsite)
• Base Salary: USD 118,000 - 148,000 per year
• Additional compensation: Annual target bonus and eligibility for employee equity plan
• Note: On-site in Greenville, NC is preferred but remote/hybrid applicants will be considered