Amazon Digital Marketing Strategist

Chef Works Inc is seeking an Amazon Digital Marketing Strategist to own the strategy and day-to-day execution across Amazon and Walmart marketplaces in the US, Canada, and the United Kingdom. This role drives revenue growth through advertising optimization, catalog management, promotions, merchandising, forecasting, and analytics, collaborating with Ecommerce, Finance, Product, and Operations. The position is hybrid in Poway, CA, with a salary range of $90,000 - $92,000 per year and requires a Bachelor’s degree and at least four years of hands-on marketplace experience.

Responsibilities

• Drive revenue performance across Amazon and Walmart marketplaces, accountable for ROAS, TACoS, and new-to-brand growth
• Oversee Amazon Ads programs, including Sponsored Products, Sponsored Brands, and Sponsored Display
• Manage budget pacing, optimization, keyword strategy, bidding, and campaign structure
• Identify opportunities to improve ad efficiency, scale winning campaigns, and test new strategies
• Lead listing optimization across marketplaces, including titles, bullets, backend keywords, A+ content, and merchandising strategy
• Coordinate keyword research, indexing, and SEO performance using marketplace tools and data
• Maintain catalog health, addressing suppression fixes, variation setup, compliance issues, and listing accuracy
• Plan and execute marketplace promotions, including coupons, deals, and tentpole events (Prime Day, T12, and other key moments)
• Forecast, pace, and track performance across marketplaces
• Coordinate marketplace freelancers and external agencies
• Lead Amazon research meetings and provide data-backed product recommendations
• Partner with Marketing on creative asset needs and performance feedback
• Collaborate cross-functionally with Ecommerce, Finance, Product, and Operations teams
• Develop SOPs and documentation to support scalable marketplace operations
• Provide backup support for customer service as needed
• Build and maintain reports and dashboards to track revenue, advertising performance, NTB customers, and incrementality
• Monitor weeks of coverage and sales velocity to support sales forecasting

Requirements

• Bachelor’s degree required
• 4+ years of hands-on Amazon or marketplace experience
• Proven experience managing Amazon ad programs with a minimum of $50K/month in spend
• Experience managing marketplace revenue at a minimum of $5M annually
• Deep expertise in Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
• Strong experience with keyword research and Amazon SEO tools (e.g., Helium 10 or similar platforms)
• Proficiency in Vendor Central analytics, including Retail Analytics and SQP
• Proficiency in Seller Central analytics and Business Reports
• Strong forecasting and pacing skills, including weeks-of-coverage and demand planning models
• Advanced Excel or Google Sheets skills for modeling, analysis, and reporting
• Strong experience analyzing promotional, deal, and event performance
• Comfortable operating in ambiguous, fast-changing marketplace environments
• Strong written and verbal communication skills
• Deep understanding of Amazon merchandising with strong attention to detail

Technologies

• Amazon Ads
• Helium 10
• Vendor Central
• Retail Analytics
• SQP
• Seller Central
• Business Reports
• Microsoft Excel
• Google Sheets

Work Environment & Physical Requirements

• Hybrid work environment with four days per week in the office in Poway, CA 92064 and one day remote
• Light travel may be required, including attendance at one to two industry conferences per year