Senior Manager, Brand Marketing

OUAI is seeking a temporary Senior Manager for Brand Marketing to cover a maternity leave, joining a team built around consistent brand strategy and clear storytelling. This onsite role in Los Angeles will lead go-to-market execution across channels while managing two direct reports and partnering closely with Product, Digital, Sales, and external agencies.

What you’ll do

• Act as the Brand expert across OUAI Brand initiatives, including cross-functional brand strategic planning, advertising and media, consumer insights, activism, events and activations, sponsorships, retail marketing, collabs and partnerships, sampling, and more.
• Develop and implement brand marketing strategies for integrated product and brand awareness campaigns, plus always-on brand building.
• Lead brand media and awareness strategy, partnering with the Digital team and media agency to enable media buys across multiple platforms, explore new platforms, and continually evaluate the media landscape.
• Lead marketing analysis in partnership with cross-functional teams.
• Own and manage the global brand marketing calendar.
• Assist with the development and lead execution of global marketing campaigns and retailer-specific campaigns.
• Serve as a gatekeeper for brand identity, ensuring external outputs meet brand guidelines and accurately reflect OUAI’s DNA.
• Align stakeholders across Product, Digital, and Sales on go-to-market strategies and messaging, delivering suites of assets and fully integrated plans for campaigns and launches.
• Partner with Digital to build digital campaigns that reinforce brand messages and support conversion.
• Ideate and develop collaborations and partnerships across a variety of brands and categories.
• Run project kick-offs and post mortems to keep teams aligned on timelines and learnings.
• Lead asset management and presentation development to keep brand materials current and ensure relevant information is shared across the organization.
• Create marketing campaign presentations for internal stakeholders, retailer meetings, and marketing partnerships.
• Lead and manage external sampling initiatives.
• Build strong relationships with retail partners and bring the brand and products to life in environments optimized for those partners.
• Develop and execute retailer marketing initiatives, including calendar ownership and holistic process management.
• Concept and deploy brand events and activations supporting the brand community and marketing strategy.
• Lead brand merch development from sourcing to design to execution.
• Oversee OUAI’s activism strategy and fiscal donations.
• Manage the brand budget, following financial processes and any required reporting for FF, FIRM, and month close.
• Work globally by creating dedicated marketing strategy for INTL priority markets in partnership with INTL Sales.
• Partner with Digital and Sales to create kits, promotions, merch, limited offers, and other initiatives that drive excitement and sales on .com and through retailer exclusives.
• Liaise with Product Development throughout the product lifecycle to infuse brand identity into inception, product copy, launch storytelling, educational content, and more.
• Incorporate hindsight, competitive analysis, and industry trends to develop storytelling and promotions that drive growth.
• Manage and develop two direct reports, setting priorities, providing feedback, and overseeing delivery of brand marketing initiatives.

What you bring

• 6+ years of prior work experience in Brand Marketing.
• Experience in beauty or another consumer brand, with strong understanding of product launches and brand storytelling.
• Ability to quickly take ownership of campaigns already in motion, assess priorities, and keep work moving during a temporary assignment.
• Comfort with a mix of strategic thinking and hands-on execution, including reviewing creative, resolving blockers, and making timely decisions.
• Experience connecting brand campaigns across social, paid media, retail, and digital channels.
• Confidence leading three direct reports and working with senior leaders, agencies, and cross-functional partners.

Temporary role details

• This is a temporary, hourly position covering a maternity leave.
• Anticipated start date: October or early November 2026.
• Schedule: Monday through Friday full-time availability required.

Immigration sponsorship

• OUAI does not provide immigration sponsorship for this role.
• OUAI does not sponsor candidates for non-immigrant visas or permanent residency, except in some areas that require highly specialized backgrounds in OUAI’s sole discretion.