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Senior Manager, Brand Marketing

OUAI Los Angeles, CA

Los Angeles, CA

Today

Full time Manager Marketing Brand Management

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Job Description

OUAI is seeking a temporary Senior Manager for Brand Marketing to cover a maternity leave, joining a team built around consistent brand strategy and clear storytelling. This onsite role in Los Angeles will lead go-to-market execution across channels while managing two direct reports and partnering closely with Product, Digital, Sales, and external agencies.

What you’ll do

Act as the Brand expert across OUAI Brand initiatives, including cross-functional brand strategic planning, advertising and media, consumer insights, activism, events and activations, sponsorships, retail marketing, collabs and partnerships, sampling, and more.
Develop and implement brand marketing strategies for integrated product and brand awareness campaigns, plus always-on brand building.
Lead brand media and awareness strategy, partnering with the Digital team and media agency to enable media buys across multiple platforms, explore new platforms, and continually evaluate the media landscape.
Lead marketing analysis in partnership with cross-functional teams.
Own and manage the global brand marketing calendar.
Assist with the development and lead execution of global marketing campaigns and retailer-specific campaigns.
Serve as a gatekeeper for brand identity, ensuring external outputs meet brand guidelines and accurately reflect OUAI’s DNA.
Align stakeholders across Product, Digital, and Sales on go-to-market strategies and messaging, delivering suites of assets and fully integrated plans for campaigns and launches.
Partner with Digital to build digital campaigns that reinforce brand messages and support conversion.
Ideate and develop collaborations and partnerships across a variety of brands and categories.
Run project kick-offs and post mortems to keep teams aligned on timelines and learnings.
Lead asset management and presentation development to keep brand materials current and ensure relevant information is shared across the organization.
Create marketing campaign presentations for internal stakeholders, retailer meetings, and marketing partnerships.
Lead and manage external sampling initiatives.
Build strong relationships with retail partners and bring the brand and products to life in environments optimized for those partners.
Develop and execute retailer marketing initiatives, including calendar ownership and holistic process management.
Concept and deploy brand events and activations supporting the brand community and marketing strategy.
Lead brand merch development from sourcing to design to execution.
Oversee OUAI’s activism strategy and fiscal donations.
Manage the brand budget, following financial processes and any required reporting for FF, FIRM, and month close.
Work globally by creating dedicated marketing strategy for INTL priority markets in partnership with INTL Sales.
Partner with Digital and Sales to create kits, promotions, merch, limited offers, and other initiatives that drive excitement and sales on .com and through retailer exclusives.
Liaise with Product Development throughout the product lifecycle to infuse brand identity into inception, product copy, launch storytelling, educational content, and more.
Incorporate hindsight, competitive analysis, and industry trends to develop storytelling and promotions that drive growth.
Manage and develop two direct reports, setting priorities, providing feedback, and overseeing delivery of brand marketing initiatives.

What you bring

6+ years of prior work experience in Brand Marketing.
Experience in beauty or another consumer brand, with strong understanding of product launches and brand storytelling.
Ability to quickly take ownership of campaigns already in motion, assess priorities, and keep work moving during a temporary assignment.
Comfort with a mix of strategic thinking and hands-on execution, including reviewing creative, resolving blockers, and making timely decisions.
Experience connecting brand campaigns across social, paid media, retail, and digital channels.
Confidence leading three direct reports and working with senior leaders, agencies, and cross-functional partners.

Temporary role details

This is a temporary, hourly position covering a maternity leave.
Anticipated start date: October or early November 2026.
Schedule: Monday through Friday full-time availability required.

Immigration sponsorship

OUAI does not provide immigration sponsorship for this role.
OUAI does not sponsor candidates for non-immigrant visas or permanent residency, except in some areas that require highly specialized backgrounds in OUAI’s sole discretion.

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