Marketing Specialist

Mark Twain Rural Telephone Company and Mark Twain Communications Company offer a collaborative, community-focused environment in rural Northeast Missouri. This onsite, full-time Marketing Specialist role in Hurdland comes with a competitive salary of USD 52,000 per year, a comprehensive benefits package, and opportunities for professional growth. You will drive marketing initiatives for residential and business services, raise brand visibility, support subscriber growth, and strengthen community engagement through integrated digital and traditional campaigns.

Benefits and culture

• Competitive compensation package
• Health, dental, and vision insurance
• Retirement plan with 401(k) and company matching
• Paid time off and holidays
• Employee discounts
• Professional development opportunities
• Collaborative team environment focused on serving rural communities
• Meaningful opportunity to connect people and communities through advanced communications services

Responsibilities

• Develop and execute comprehensive marketing plans for residential, business, and enterprise services
• Coordinate and run digital and traditional campaigns across multiple channels
• Manage campaign calendars, budgets, timelines, and performance reporting
• Track and optimize campaign effectiveness using established KPIs
• Support product launches, service promotions, and subscriber acquisition efforts
• Create marketing content for websites, social media, digital advertising, print materials, emails, and community publications
• Ensure consistent branding across all company communications
• Develop customer success stories, promotional materials, and educational content
• Maintain and refresh website content to keep it accurate
• Coordinate photography, video production, and graphic design projects as needed
• Manage social media channels and content calendars
• Develop and implement email marketing campaigns
• Monitor website analytics and recommend enhancements to boost engagement and conversions
• Assist with online advertising initiatives, including search and social campaigns
• Leverage CRM tools to support marketing and customer retention efforts
• Conduct competitor, market, and customer research to identify opportunities
• Analyze customer behavior, subscriber growth, churn, and campaign performance
• Prepare reports and recommendations to improve marketing effectiveness
• Stay informed about community needs and industry developments in telecom and broadband
• Represent the company at community events, trade shows, fairs, and industry conferences
• Coordinate promotional events, open houses, and customer appreciation activities
• Support community relations that reinforce cooperative values and local presence
• Build relationships with local organizations, schools, businesses, and leaders
• Collaborate with customer service, network operations, sales, and leadership teams
• Assist with grant-related communications and public awareness campaigns as needed
• Perform additional duties to support company objectives

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field preferred; equivalent combinations may be considered
• Three to five years of experience in marketing, communications, advertising, or related fields preferred
• Experience developing and delivering digital and traditional marketing campaigns
• Telecommunications, broadband, cooperative, utility, or technology-industry experience is a plus
• Excellent written, verbal, and interpersonal communication skills
• Strong understanding of digital marketing strategies and social media platforms
• Knowledge of marketing analytics and performance measurement tools
• Proficiency with Microsoft Office and marketing software platforms
• Working knowledge of content management systems (CMS), website updates, and email marketing platforms
• Preferred Canva or similar graphic design tool proficiency
• Strong organizational and project management abilities
• Creative problem-solving with meticulous attention to detail
• Ability to work independently and collaboratively within a team
• Willingness to travel across the service area and attend occasional evening or weekend events
• Ability to sit, stand, walk, and operate standard office equipment
• Valid driver's license with an acceptable driving record

Technologies

• Canva
• Microsoft Office Suite
• Content Management Systems (CMS)
• CRM tools

Location: Onsite in Hurdland, Missouri. This is a full-time, in-person role.

Equal Employment Opportunity: Mark Twain Rural Telephone Company and Mark Twain Communications Company are equal opportunity employers.