Marketing Manager

Experienced Marketing Manager needed to lead BimmerWorld's marketing team, own campaign timelines and cross-functional execution across platforms, uphold brand standards, and drive customer acquisition and engagement.

Responsibilities

• Lead creation and execution of visually compelling marketing materials and social campaigns to engage BMW owners and enthusiasts, attract new and repeat customers, and boost sales while reflecting BimmerWorld’s brand objectives
• Oversee digital campaigns, print advertising, apparel, and other visual media
• Provide guidance to protect and elevate the company’s high-value brand image
• Coordinate with Sales, Purchasing, and Web teams to ensure email pieces align with approvals and inputs
• Maintain an organized archive of past, present, and future marketing assets
• Develop merchandising imagery that communicates calls to action and promotional goals; ensure each promotion includes a standard set of web-ready graphics
• Review product instructions and external documents to ensure clear messaging and consistent branding
• Manage email campaigns to BimmerWorld owned lists
• Send semi-monthly or weekly email campaigns highlighting monthly offers, specials, and notable items
• Oversee circulation, scheduling, and distribution of email campaigns
• Improve list management and broaden targeting within an existing mailing list of about 100,000 recipients
• Direct all BimmerWorld social media presence on platforms such as Facebook, Instagram, YouTube, and others as needed
• Create engaging posts with photos, captions, tags, and statuses to drive campaigns
• Prioritize social efforts on outlets with the greatest impact and collaborate with partners for cross-promotion
• Involvement in onboarding and periodic updates of BimmerWorld Project Cars
• Obtain official delivery photos and short videos, plus first drive impressions
• Provide photography and content to the Web Team for swift publication
• Publish social posts and materials that encourage first-time and repeat visits to Project Car pages and products
• Advise owners of similar cars on initial modifications, routine maintenance, and related product offerings
• Collaborate with product vendors to source parts or materials for new or active Project Cars
• Work with the Web Team to onboard new project offerings and suggest catalog additions
• Organize all Project Car content for easy access and future use
• Support direction of BimmerWorld Project Cars to maximize exposure and reflect current BMW enthusiast buying trends
• Coordinate and maximize marketing opportunities with the BimmerWorld Race Team
• Increase visibility of racing partnerships and sponsors
• Identify added value and synergies between the race team and race partners
• Occasional travel with the team to serve as press relations and company correspondent for social media
• Acquire stills and video at race events for use in marketing campaigns and social media
• Provide marketing assistance for Lifeline USA and Powerflex USA, BimmerWorld sister companies
• Establish new initiatives to expand brand awareness and sales for North American exclusive product lines

Requirements

• Minimum 5 years of leadership experience in marketing
• College degree in Marketing or a related field (Media or Design)
• Strong management capabilities including team training, skill development, and delegated responsibility
• Proven ability to organize, delegate, and schedule tasks to meet goals and deadlines
• Proficiency in graphic design, photography, video, and related visual media
• Advanced skills with Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc)
• Strong writing, creative thinking, and messaging abilities
• Excellent organizational and planning skills
• Knowledge of social media platforms and management tools
• Able to stay current with industry trends
• Track record of achieving marketing goals

Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc)
• Wordpress, HTML, CMS
• Facebook, Instagram, YouTube

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Department

• Advertising/Marketing

Reports To

• President

Job Type

• Full-time

Location

• Pulaski, VA (onsite)

Compensation

• USD 50,000 - 100,000 per year

Relocation

• Relocation required before starting work to Pulaski, VA 24301

Work Location

• In person