Marketing Department Manager: B2C Home Remodeling Appointment Setting & Lead Conversion

The United Home Experts, Inc Marketing Department Manager leads an in-house B2C marketing and appointment setting operation focused on converting leads into booked appointments and real sales. This onsite role in Ashland, MA manages a call team, performance metrics, and budget allocation across multiple lead channels to keep the sales calendar full.

Core Responsibilities

• Oversee the team responsible for generating leads and converting them into booked appointments and real sales.
• Manage in-house marketing activity, including lead acquisition, field lead generation, and an in-house caller team of 4 to 7 callers responsible for setting and confirming appointments.
• Collaborate with internal stakeholders to align priorities, manage accountability, review trends, and direct budget spend to improve lead generation conversion.
• Maintain a consistently full daily sales calendar by improving appointment setting and follow-up performance, while maximizing lead generation opportunities.
• Own call center performance metrics such as speed-to-lead, contact rate, appointment set rate, confirmation rate, demo rate, and cancellation rate.
• Oversee and optimize budget allocation across lead generation channels including SEO/organic, paid digital, lead aggregators, partnerships/referrals, outbound calling, events/field marketing, and direct mail.
• Manage the departmental budget with a focus on maximizing appointments while maintaining efficient CPLI.
• Maintain high standards for customer experience, including professionalism, urgency, and accuracy during every lead interaction.
• Support and grow word of mouth and organic lead generation efforts.
• Identify incremental opportunities to improve conversion rates through management, motivation, and development of the call team.
• Partner with digital, traditional, field, and event lead acquisition managers to understand lead flow, lead quality, campaign performance, and conversion opportunities.
• Use autonomy to test, optimize, and improve processes and strategies quickly in pursuit of stronger performance.
• Integrate technology and new ideas to improve efficiency and increase lead volume.

Required Qualifications

• Strong operational leadership.
• Understanding of B2C lead conversion, ideally within home improvement or in-home appointment settings such as remodeling, construction, HVAC, solar, or similar.
• Experience in high-volume direct-to-consumer appointment setting, inside sales, call center, or lead management.
• Proven ability to lead a team using measurable goals, coaching, accountability, and performance management.
• Comfort managing both strategy and tactical execution.
• Ability to read metrics, identify performance gaps, and convert data into action.
• Capability to coach call quality and improve the standard of customer interaction.
• Bias for action and continuous improvement.
• Ability to hold people accountable while maintaining positive team relationships.
• Excellent communication skills and ability to work closely across marketing, sales, and operations.
• Past P&L responsibilities are a plus.
• Persistent positive attitude.

Compensation and Benefits

Salary: $100,000 to $150,000 per year. Base salary is listed as $100,000 to $110,000.

• Performance-based bonus: $20,000 to $50,000+ based on lead conversion, appointment setting, team performance, and company results.
• Paid Time Off / Holidays.
• Full benefits package including health insurances and a 401k with company match, with no vesting period.
• Opportunity to participate in the company’s leadership team.

Work Environment

• Full-time, in-office role in Ashland, MA.
• Modern, comfortable office space with amenities.
• Standard business hours with responsibility to support callers working outside standard hours.