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Marketing Department Manager: B2C Home Remodeling Appointment Setting & Lead Conversion

United Home Experts, Inc Ashland, MA

Ashland, MA

Today

$100k - $150k/yr Full time Manager Marketing Appointment Confirmation

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Job Description

The United Home Experts, Inc Marketing Department Manager leads an in-house B2C marketing and appointment setting operation focused on converting leads into booked appointments and real sales. This onsite role in Ashland, MA manages a call team, performance metrics, and budget allocation across multiple lead channels to keep the sales calendar full.

Core Responsibilities

Oversee the team responsible for generating leads and converting them into booked appointments and real sales.
Manage in-house marketing activity, including lead acquisition, field lead generation, and an in-house caller team of 4 to 7 callers responsible for setting and confirming appointments.
Collaborate with internal stakeholders to align priorities, manage accountability, review trends, and direct budget spend to improve lead generation conversion.
Maintain a consistently full daily sales calendar by improving appointment setting and follow-up performance, while maximizing lead generation opportunities.
Own call center performance metrics such as speed-to-lead, contact rate, appointment set rate, confirmation rate, demo rate, and cancellation rate.
Oversee and optimize budget allocation across lead generation channels including SEO/organic, paid digital, lead aggregators, partnerships/referrals, outbound calling, events/field marketing, and direct mail.
Manage the departmental budget with a focus on maximizing appointments while maintaining efficient CPLI.
Maintain high standards for customer experience, including professionalism, urgency, and accuracy during every lead interaction.
Support and grow word of mouth and organic lead generation efforts.
Identify incremental opportunities to improve conversion rates through management, motivation, and development of the call team.
Partner with digital, traditional, field, and event lead acquisition managers to understand lead flow, lead quality, campaign performance, and conversion opportunities.
Use autonomy to test, optimize, and improve processes and strategies quickly in pursuit of stronger performance.
Integrate technology and new ideas to improve efficiency and increase lead volume.

Required Qualifications

Strong operational leadership.
Understanding of B2C lead conversion, ideally within home improvement or in-home appointment settings such as remodeling, construction, HVAC, solar, or similar.
Experience in high-volume direct-to-consumer appointment setting, inside sales, call center, or lead management.
Proven ability to lead a team using measurable goals, coaching, accountability, and performance management.
Comfort managing both strategy and tactical execution.
Ability to read metrics, identify performance gaps, and convert data into action.
Capability to coach call quality and improve the standard of customer interaction.
Bias for action and continuous improvement.
Ability to hold people accountable while maintaining positive team relationships.
Excellent communication skills and ability to work closely across marketing, sales, and operations.
Past P&L responsibilities are a plus.
Persistent positive attitude.

Compensation and Benefits

Salary: $100,000 to $150,000 per year. Base salary is listed as $100,000 to $110,000.

Performance-based bonus: $20,000 to $50,000+ based on lead conversion, appointment setting, team performance, and company results.
Paid Time Off / Holidays.
Full benefits package including health insurances and a 401k with company match, with no vesting period.
Opportunity to participate in the company’s leadership team.

Work Environment

Full-time, in-office role in Ashland, MA.
Modern, comfortable office space with amenities.
Standard business hours with responsibility to support callers working outside standard hours.

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