Marketing Coordinator (Bilingual English/Spanish)
Job Description
Join Johnnies Appliances onsite in Signal Hill, CA to coordinate bilingual, AI-assisted marketing across social, email, ads, reviews, and growth projects.
Responsibilities
- Shoot and post daily quick, casual phone videos at both stores (new arrivals, scratch & dent deals, delivery days, quick tips), batching film and editing in CapCut or similar; schedule via Metricool (about 2 short videos per day)
- Capture clean product photos for new arrivals and scratch & dent units to support the website and listings
- Respond to comments and DMs on Facebook and Instagram in English and Spanish; route hot leads to the sales team
- Maintain a 2–4 week content calendar to ensure each channel has scheduled content
- Post and refresh appliance listings daily on Facebook Marketplace and OfferUp; forward buyer questions to the sales team
- Review and send the weekly email in Mailchimp (AI drafts; you review, test, and send each week)
- Keep Google Business Profiles for both stores up to date with posts, photos, and updates in English and Spanish
- Execute weekly AI ad audit updates for Google Ads and Meta (swap tired creative, pause ended promos, launch approved campaigns; Owner approves all budgets)
- Build and roll out monthly holiday sale campaigns end-to-end, including social content, in-store signage, and email
- Coordinate printed materials such as promo flyers, banners, and in-store signage, including working with the print shop
- Keep the sales team aligned on every active promo so floor activity matches ad messaging
- File manufacturer co-op advertising claims: track eligible ad spend by brand and submit reimbursement paperwork
- Generate reviews from happy customers and respond to Google and Yelp reviews for both stores in English and Spanish
- Maintain activity on the company LinkedIn page with posts about commercial laundry leasing, deliveries, and wins aimed at property managers and business buyers
- Scan bid opportunities weekly on SAM.gov and Cal eProcure, flag options to the owner, and register for local conventions and community events
- Launch the SMS marketing program with the owner: select the platform, build the opt-in list, and run appointment reminders and promo texts
- Launch and maintain a customer referral program from scratch
- Keep website content current with product photos, promo banners, and landing page updates for active campaigns
- Bring new ideas to monthly marketing meetings
Requirements
- Bilingual English/Spanish: write and appear on camera in both languages (required)
- Comfort with being on camera and creating content from a phone; basic short-video editing experience (CapCut, Reels, TikTok, Shorts)
- Excitement to work with AI tools every day (training provided)
- Highly organized and self-directed, able to run a weekly checklist without being chased
- Valid driver’s license and reliable transportation; commute between Downey and Signal Hill
Technologies
- CapCut
- Metricool
- Facebook Marketplace
- OfferUp
- Mailchimp
- Google Business Profiles
- Google Ads
- Meta
- Meta Ads Manager
- SAM.gov
- Cal eProcure
- Reels
- TikTok
- Shorts
Benefits
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Nice to Have
- 1–2 years in social media, content creation, or marketing coordination
- Familiarity with Metricool, Mailchimp, Meta Ads Manager, or Google Ads
- Retail, appliance, or home-services industry experience
- Experience with manufacturer co-op advertising claims or basic product photography
Work Location
- In person
Location: Signal Hill, CA (onsite)
Compensation: USD 50,000 - 60,000 per year
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