Marketing Coordinator

Sames Auto Group is seeking a Marketing Coordinator to strengthen its digital presence and support marketing campaigns across multiple brands and locations. This hybrid role in McAllen, TX focuses on social media execution, content production, campaign coordination, and performance analysis.

Key Responsibilities

• Oversee day-to-day activity across all social media platforms, including posting, scheduling, and community engagement such as comments and messages.
• Develop, implement, and manage social media strategies aligned with business goals.
• Create, edit, and publish content across platforms, including text, images, and video.
• Monitor customer interactions on social channels and respond in a timely manner while maintaining brand voice and professionalism.
• Coordinate and execute marketing initiatives, including campaigns, sponsorships, and on-site and off-site events.
• Manage event and campaign logistics, timelines, and budgets.
• Collaborate with Marketing, Marcom, and BDC teams to support effective campaign reach to target audiences.
• Analyze performance metrics using platform analytics, GA4, and Meta tools to optimize campaign performance.
• Track trends and identify high-performing content and growth opportunities within social media.
• Maintain compliance with brand standards and ensure content follows company guidelines.
• Assist with answering customer questions through social platforms as needed.
• Support additional social media efforts across multiple rooftops or brands when required.
• Maintain strong organization and attention to detail across projects.
• Perform additional duties as assigned by management.

Required Qualifications

• Advanced proficiency in social media platforms, including Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn.
• Strong content creation and copywriting skills.
• Experience using design tools such as Adobe Illustrator, Photoshop, and Lightroom.
• Solid understanding of SEO, keyword research, and Google Analytics (GA4).
• Strong understanding of marketing concepts and campaign strategy.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong communication skills with a customer-focused mindset.
• Ability to work collaboratively, including hybrid work settings.
• Bachelor’s degree in Marketing, Communications, PR, or a related field preferred.
• In lieu of a degree, a strong portfolio and/or relevant certifications or coursework may be considered.
• Minimum of 5 years combined experience in social media marketing, content creation, or copywriting preferred.
• Familiarity with content creation tools and analytics platforms.

Technologies & Tools

• Facebook, Instagram, TikTok, Pinterest, X, LinkedIn
• Adobe Illustrator, Photoshop, Lightroom
• SEO, Google Analytics (GA4)
• Meta tools

Role Details

• Location: McAllen, TX (hybrid)
• Compensation: USD 38,000 - 40,000 per year
• Experience Level: Minimum 5 years