Marketing Coordinator
Job Description
Glow Midwifery & Wellness offers a flexible, hybrid Marketing Coordinator role in the Kansas City area designed for a proactive, organized marketer who cares about women’s health. This 1099 contract position, with a 12-month renewable term, pays $20 to $25 per hour and operates within a small, mission-driven team focused on compassionate, patient-centered care.
- Location: Overland Park, KS (hybrid)
- Employment type: 1099 Contractor — 12-month renewable contract
- Compensation: USD 20.00 - 25.00 per hour
- Reports to: Practice Owner / Clinical Director
Responsibilities
- Oversee Google Ads campaigns, updating headlines, descriptions, assets, keywords, and audience segments
- Track and report website, Google Ads, and social media performance on a monthly basis
- Plan, create, and schedule content for Instagram and Facebook
- Engage with followers, respond to messages, and expand the community presence
- Develop educational, promotional, and storytelling content to attract new patients
- Update website content, SEO data, and create new pages as requested
- Apply SEO best practices to improve search rankings
- Write email newsletters, website copy, social media copy, and patient education materials
- Create graphics, reels, and promotional assets
- Maintain a consistent brand voice and messaging across channels
- Represent Glow Midwifery at local events, partnerships, and community outreach
- Coordinate development of event promotional materials
- Build relationships with local businesses, doulas, birth workers, and wellness partners
- Support reputation management and review generation
- Manage the marketing content calendar and promotional campaigns
- Assist with patient communications and nurture sequences
- Support new service launches and seasonal promotions
Requirements
- 1+ years of marketing experience, preferably in healthcare, wellness, or service-based industries
- Knowledge of prenatal, postpartum, or women’s wellness topics
- Strong writing, editing, and storytelling skills
- Experience with social media management and content creation
- Proficiency with Canva for graphic design
- Experience with Squarespace or similar CMS
- Experience with Mailchimp or similar email automation systems
- Familiarity with Google Ads and basic analytics
- Understanding of SEO and website content optimization
- Ability to juggle multiple projects and deadlines
- A creative eye for design
- Basic photography or videography skills using a camera or smartphone
- Comfort working in a small, mission-driven team with an entrepreneurial mindset
- Passion for women’s health, wellness, or patient-centered care
Technologies and platforms
- Google Ads
- Canva
- Squarespace
- Mailchimp
Benefits
- Flexible schedule
About Glow Midwifery & Wellness
Glow Midwifery & Wellness is a midwife-led women’s health clinic offering personalized prenatal care, gynecology, hormone therapy, weight-loss support, IV therapy, and postpartum care. The team emphasizes longer visits, deeper relationships, and compassionate, life-stage aligned care. The organization is growing and seeking a Marketing Coordinator to broaden its reach and help more women access the care they deserve.
Position details
- Work location: Kansas City metro area; remote work possible with occasional in-person meetings
- Pay and benefits: $20.00 - $25.00 per hour; flexible schedule
- Overview: Support marketing efforts to increase brand awareness and patient bookings in the Kansas City area